Brandwave

Flexitol vs O'Keeffe's:Which is more popular by branded search?

In August 2026, Flexitol had more branded searches than O'Keeffe's among foot cream worldwide. Flexitol was estimated to have 320 branded searches compared to O'Keeffe's’ 70, and held a 0.2% Share of Search versus O'Keeffe's’ 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among foot cream worldwide in August 2026Which is more popular in search, Flexitol or O'Keeffe's?
Flexitol0.2%320 searches
vs
O'Keeffe's0.04%70 searches
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Which is more popular in search, Flexitol or O'Keeffe's?

Compare the foot cream people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Flexitol and O'Keeffe's among foot cream worldwide, by month

Share of Search by month for Flexitol, O'Keeffe's. The figures are in the table below the chart.

View monthly share of search table
MonthSchollE45CCSFlexitolGehwolO'Keeffe's
Oct 202568.8%30.8%0.2%0.11%0.08%0.04%
Nov 202564.3%35.2%0.34%0.06%0.06%0.08%
Dec 202564.2%35.1%0.42%0.12%0.04%0.12%
Jan 202664.3%35.1%0.28%0.15%0.06%0.1%
Feb 202659.6%39.8%0.31%0.11%0.04%0.11%
Mar 202664.3%35.2%0.34%0.1%0.06%0.08%
Apr 202664.2%35.1%0.42%0.18%0.05%0.05%
May 202668.6%30.8%0.37%0.13%0.06%0.04%
Jun 202676.5%22.9%0.33%0.15%0.05%0.04%
Jul 202668.6%30.9%0.3%0.16%0.07%0.06%
Aug 202668.6%30.8%0.3%0.2%0.06%0.04%
Sep 2026——————

How has the Flexitol and O'Keeffe's comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: O'Keeffe's took it in November 2025, Flexitol took it in January 2026.
  • Across the 11 months ending August 2026, Flexitol’s estimated Share of Search among foot cream worldwide moved from 0.11% to 0.2%, and its estimated monthly branded searches moved from 140 to 320.
  • Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among foot cream worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 50 to 70.

How did search popularity change for foot cream worldwide in August 2026?

  1. Estimated monthly branded searches for Flexitol worldwide rose 128.6% over 11 measured months, from 140 to 320 in August 2026.

  2. Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Flexitol’s and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flexitol

1 branded search term

  • flexitol foot

O'Keeffe's

1 branded search term

  • okeeffes cream

How the Brand Demand Index is measured

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