Brandwave

Sheet masks:Which brands are most popular in search?

In August 2026, Sephora was the most searched among sheet masks worldwide, with an estimated 16.6M branded searches and 92.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sephora92.5%
  2. Neutrogena3.7%
  3. Garnier3.1%
  4. Dr. Jart+0.41%
  5. Tony Moly0.28%
  6. Yes To<0.01%

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Share of SearchLeaderboard

Compare the sheet masks people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sheet masks worldwide, by month

Share of Search by month for Sephora, Neutrogena, Garnier. The figures are in the table below the chart.

View monthly share of search table
MonthSephoraNeutrogenaGarnierDr. Jart+Tony MolyYes To
Oct 202593%3.1%3.1%0.51%0.34%<0.01%
Nov 202596.2%1.7%1.4%0.43%0.23%<0.01%
Dec 202595.4%2.1%1.7%0.42%0.35%<0.01%
Jan 202693.3%3.1%2.5%0.62%0.42%<0.01%
Feb 202692.1%3.7%3%0.74%0.41%<0.01%
Mar 202692.9%3.1%3.1%0.62%0.34%<0.01%
Apr 202693%3.1%3.1%0.51%0.34%<0.01%
May 202691.6%3.7%3.7%0.61%0.41%<0.01%
Jun 202692.4%3.1%3.7%0.5%0.34%<0.01%
Jul 202692.4%3.1%3.7%0.5%0.34%<0.01%
Aug 202692.5%3.7%3.1%0.41%0.28%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sephora

    92.5%

    Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  2. 2.Neutrogena

    3.7%

    Moved from 3rd to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +0.7 points.

  3. 3.Garnier

    3.1%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Dr. Jart+

    0.41%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Tony Moly

    0.28%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Yes To

    <0.01%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sheet masks worldwide?

In August 2026, Sephora was the most searched among sheet masks worldwide, with an estimated 16.6M branded searches and 92.5% estimated Share of Search within this set. Neutrogena is in 2nd place, 88.7 percentage points behind at 3.7% Share of Search.

Global sheet masks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sephora93% → 92.5%96.2%Nov 202591.6%May 20261st
Neutrogena3.1% → 3.7%3.7%Aug 20261.7%Nov 20253rd → 2nd
Garnier3.1%3.7%Jun 20261.4%Nov 20252nd → 3rd
Dr. Jart+0.51% → 0.41%0.74%Feb 20260.41%Aug 20264th
Tony Moly0.34% → 0.28%0.42%Jan 20260.23%Nov 20255th
Yes To<0.01%<0.01%Jul 2026<0.01%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide increased from 3.1% to 3.7%.
  • Across the 11 months ending August 2026, Sephora’s estimated Share of Search among sheet masks worldwide peaked at 96.2% in November 2025 and was lowest at 91.6% in May 2026.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide peaked at 3.7% in August 2026 and was lowest at 1.7% in November 2025.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among sheet masks worldwide peaked at 3.7% in June 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Neutrogena rose from 3rd to 2nd among sheet masks worldwide.
  • Across the 11 months ending August 2026, Garnier fell from 2nd to 3rd among sheet masks worldwide.
  • Across the 11 months ending August 2026, Sephora, Dr. Jart+, Tony Moly and Yes To held steady: their estimated Share of Search among sheet masks worldwide each moved less than 0.5 percentage points.

How did search popularity change for sheet masks worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Garnier to rank 2nd among sheet masks worldwide, at 3.7%.

  2. In August 2026, Garnier lost estimated Share of Search among sheet masks worldwide, from 3.7% to 3.1%.

  3. Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

  4. Estimated monthly branded searches for Dr. Jart+ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Tony Moly worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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