Brandwave

How popular isYes To in search?

In August 2026, there were an estimated 1K branded searches for Yes To worldwide which is up 108.3% over the last 11 months. Yes To holds <0.01% estimated Share of Search among sheet masks worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sephora92.5%
  2. Neutrogena3.7%
  3. Garnier3.1%
  4. Dr. Jart+0.41%
  5. Tony Moly0.28%
  6. Yes To<0.01%
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Which sheet masks compete with Yes To?

Yes To against sheet masks worldwide, by month

Share of Search by month for Sephora, Neutrogena, Garnier, Yes To. The figures are in the table below the chart.

View monthly share of search table
MonthSephoraNeutrogenaGarnierDr. Jart+Tony MolyYes To
Oct 202593%3.1%3.1%0.51%0.34%<0.01%
Nov 202596.2%1.7%1.4%0.43%0.23%<0.01%
Dec 202595.4%2.1%1.7%0.42%0.35%<0.01%
Jan 202693.3%3.1%2.5%0.62%0.42%<0.01%
Feb 202692.1%3.7%3%0.74%0.41%<0.01%
Mar 202692.9%3.1%3.1%0.62%0.34%<0.01%
Apr 202693%3.1%3.1%0.51%0.34%<0.01%
May 202691.6%3.7%3.7%0.61%0.41%<0.01%
Jun 202692.4%3.1%3.7%0.5%0.34%<0.01%
Jul 202692.4%3.1%3.7%0.5%0.34%<0.01%
Aug 202692.5%3.7%3.1%0.41%0.28%<0.01%
Sep 2026——————

  1. 1.Sephora

    92.5%

    Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  2. 2.Neutrogena

    3.7%

    Moved from 3rd to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +0.7 points.

  3. 3.Garnier

    3.1%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Dr. Jart+

    0.41%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Tony Moly

    0.28%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Yes To

    <0.01%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yes To and its closest rivals

How has branded search demand for Yes To changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yes To worldwide rose from 480 to 1K.
  • Across the 11 months ending August 2026, Yes To’s estimated Share of Search among sheet masks worldwide held steady at <0.01%.

How did search popularity change for sheet masks worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Garnier to rank 2nd among sheet masks worldwide, at 3.7%.

  2. In August 2026, Garnier lost estimated Share of Search among sheet masks worldwide, from 3.7% to 3.1%.

  3. Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

  4. Estimated monthly branded searches for Dr. Jart+ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Tony Moly worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Yes To measured?

Brandwave collects information about searches that people make online using Yes To’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yes to skincare

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How the Brand Demand Index is measured

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