Brandwave

How popular isCeraVe in search?

In August 2026, there were an estimated 2.3M branded searches for CeraVe worldwide which held steady over the last 11 months. CeraVe holds 31.4% estimated Share of Search among face wash brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe31.4%
  2. La Roche-Posay30.7%
  3. Cetaphil28.6%
  4. Neutrogena9.2%
  5. Simple0.17%
CeraVe website (opens in a new tab)

Follow CeraVe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which face wash brands compete with CeraVe?

CeraVe against face wash brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaSimple
Oct 202533.8%27.1%30.8%8.1%0.18%
Nov 202531.3%29.6%31.7%7.3%0.2%
Dec 202532.4%30.5%29.5%7.5%0.16%
Jan 202631.4%29.6%31.6%7.3%0.16%
Feb 202631.9%31.3%29%7.7%0.17%
Mar 202629.9%35%27.9%7%0.15%
Apr 202630%35%27.9%7%0.15%
May 202630.4%36.2%26%7.3%0.16%
Jun 202632.5%32.5%28.4%6.5%0.14%
Jul 202631.9%31.8%29.7%6.4%0.17%
Aug 202631.4%30.7%28.6%9.2%0.17%
Sep 2026—————

  1. 1.CeraVe

    31.4%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.5 points.

  2. 2.La Roche-Posay

    30.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Cetaphil

    28.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Neutrogena

    9.2%

    Held 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.8 points.

  5. 5.Simple

    0.17%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CeraVe and its closest rivals

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CeraVe worldwide held steady at 2.3M.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among face wash brands worldwide decreased from 33.8% to 31.4%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among face wash brands worldwide peaked at 33.8% in October 2025 and was lowest at 29.9% in March 2026.

How did search popularity change for face wash brands worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%.

  3. In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%.

  4. In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%.

Where does CeraVe compete?

CeraVe is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands1st of 528.8%Show ranking
Cleansers1st of 629.2%Show ranking
Face wash brands1st of 531.4%Shown above
Eye creams1st of 633.8%Show ranking
Acne treatments1st of 642%Show ranking
Everyday skincare brands1st of 544.1%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • cerave
  • cerave cleanser
  • cerave com
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is CeraVe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free