Everyday skincare brands:Which brands are most popular in search?
In August 2026, CeraVe was the most searched among everyday skincare brands worldwide, with an estimated 2.3M branded searches and 44.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
CeraVe44.1%
Cetaphil40.2%
Paula's Choice10.2%
The Ordinary3.8%
The INKEY List1.6%
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Share of SearchLeaderboard
Compare brands that offer everyday facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CeraVe, Cetaphil, Paula's Choice, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Paula's Choice | The Ordinary | The INKEY List |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 39.7% | 10.5% | 4.3% | 1.9% |
| Nov 2025 | 40.3% | 40.8% | 11.1% | 4.9% | 2.9% |
| Dec 2025 | 43.4% | 39.6% | 10.1% | 4.7% | 2.3% |
| Jan 2026 | 41.7% | 41.9% | 9.7% | 4.5% | 2.2% |
| Feb 2026 | 43.7% | 39.8% | 10.2% | 4.4% | 1.9% |
| Mar 2026 | 42.7% | 39.9% | 10% | 5.1% | 2.3% |
| Apr 2026 | 42.9% | 39.9% | 10.1% | 4.9% | 2.3% |
| May 2026 | 44.9% | 38.3% | 10.4% | 4.5% | 2% |
| Jun 2026 | 45.5% | 39.7% | 8.9% | 4.2% | 1.7% |
| Jul 2026 | 44.4% | 41.2% | 8.7% | 4% | 1.6% |
| Aug 2026 | 44.1% | 40.2% | 10.2% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 2.3M | +2.1% | -0.2 points | |
| 2, held 2nd | 40.2% | 2.1M | 0% | -1 points | |
| 3, held 3rd | 10.2% | 532K | +20.6% | +1.5 points | |
| 4, held 4th | 3.8% | 199K | -2.9% | -0.2 points | |
| 5, held 5th | 1.6% | 83.3K | +0.02% | 0 points |
1.
CeraVe44.1%
held 1st · 2.3M estimated branded searches · +2.1% vs prior month · -0.2 points
2.
Cetaphil40.2%
held 2nd · 2.1M estimated branded searches · 0% vs prior month · -1 points
10.2%
held 3rd · 532K estimated branded searches · +20.6% vs prior month · +1.5 points
3.8%
held 4th · 199K estimated branded searches · -2.9% vs prior month · -0.2 points
1.6%
held 5th · 83.3K estimated branded searches · +0.02% vs prior month · 0 points
Compare search popularity between leading brands
- CeraVe vs Cetaphil: compare search popularity
- CeraVe vs Paula's Choice: compare search popularity
- CeraVe vs The Ordinary: compare search popularity
- Cetaphil vs Paula's Choice: compare search popularity
- Cetaphil vs The Ordinary: compare search popularity
- Paula's Choice vs The Ordinary: compare search popularity
- Compare any of these brands
Which brand is most popular in search among everyday skincare brands worldwide?
5 brands
In August 2026, CeraVe was the most searched among everyday skincare brands worldwide, with an estimated 2.3M branded searches and 44.1% estimated Share of Search within this set. Cetaphil is in 2nd place, 4 percentage points behind at 40.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| CeraVe | 43.6% → 44.1% | 45.5%Jun 2026 | 40.3%Nov 2025 | 1st |
| Cetaphil | 39.7% → 40.2% | 41.9%Jan 2026 | 38.3%May 2026 | 2nd |
| Paula's Choice | 10.5% → 10.2% | 11.1%Nov 2025 | 8.7%Jul 2026 | 3rd |
| The Ordinary | 4.3% → 3.8% | 5.1%Mar 2026 | 3.8%Aug 2026 | 4th |
| The INKEY List | 1.9% → 1.6% | 2.9%Nov 2025 | 1.6%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among everyday skincare brands worldwide increased from 43.6% to 44.1%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide increased from 39.7% to 40.2%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among everyday skincare brands worldwide peaked at 45.5% in June 2026 and was lowest at 40.3% in November 2025.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide peaked at 41.9% in January 2026 and was lowest at 38.3% in May 2026.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among everyday skincare brands worldwide peaked at 11.1% in November 2025 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among everyday skincare brands worldwide peaked at 5.1% in March 2026 and was lowest at 3.8% in August 2026.
- Across the 11 months ending August 2026, The INKEY List’s estimated Share of Search among everyday skincare brands worldwide peaked at 2.9% in November 2025 and was lowest at 1.6% in August 2026.
- Across the 11 months ending August 2026, Paula's Choice, The Ordinary and The INKEY List held steady: their estimated Share of Search among everyday skincare brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for everyday skincare brands worldwide in August 2026?
4 changes
In August 2026, Paula's Choice gained estimated Share of Search among everyday skincare brands worldwide, from 8.7% to 10.2%.
In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
The Ordinary’s estimated Share of Search among everyday skincare brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in August 2026.
Estimated monthly branded searches for The INKEY List worldwide fell 17.9% over 11 measured months, from 102K to 83.3K in August 2026.
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