Brandwave

How popular isCetaphil in search?

In August 2026, there were an estimated 2.1M branded searches for Cetaphil worldwide which held steady over the last 11 months. Cetaphil holds 28.6% estimated Share of Search among face wash brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe31.4%
  2. La Roche-Posay30.7%
  3. Cetaphil28.6%
  4. Neutrogena9.2%
  5. Simple0.17%
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Which face wash brands compete with Cetaphil?

Cetaphil against face wash brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaSimple
Oct 202533.8%27.1%30.8%8.1%0.18%
Nov 202531.3%29.6%31.7%7.3%0.2%
Dec 202532.4%30.5%29.5%7.5%0.16%
Jan 202631.4%29.6%31.6%7.3%0.16%
Feb 202631.9%31.3%29%7.7%0.17%
Mar 202629.9%35%27.9%7%0.15%
Apr 202630%35%27.9%7%0.15%
May 202630.4%36.2%26%7.3%0.16%
Jun 202632.5%32.5%28.4%6.5%0.14%
Jul 202631.9%31.8%29.7%6.4%0.17%
Aug 202631.4%30.7%28.6%9.2%0.17%
Sep 2026—————

  1. 1.CeraVe

    31.4%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share -0.5 points.

  2. 2.La Roche-Posay

    30.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Cetaphil

    28.6%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Neutrogena

    9.2%

    Held 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.8 points.

  5. 5.Simple

    0.17%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cetaphil and its closest rivals

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil worldwide held steady at 2.1M.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among face wash brands worldwide decreased from 30.8% to 28.6%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among face wash brands worldwide peaked at 31.7% in November 2025 and was lowest at 26% in May 2026.
  • Across the 11 months ending August 2026, Cetaphil fell from 2nd to 3rd among face wash brands worldwide.

How did search popularity change for face wash brands worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%.

  3. In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%.

  4. In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%.

Where does Cetaphil compete?

Cetaphil is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands3rd of 526.2%Show ranking
Cleansers3rd of 626.6%Show ranking
Face wash brands3rd of 528.6%Shown above
Everyday skincare brands2nd of 540.2%Show ranking
Body lotion1st of 652%Show ranking
Body wash brands1st of 566.8%Show ranking
Baby shampoo1st of 675.5%Show ranking

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil com
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

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How the Brand Demand Index is measured

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