Cetaphil vs La Roche-Posay:Which is more popular by branded search?
In August 2026, La Roche-Posay had more branded searches than Cetaphil among face wash brands worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Cetaphil’s 2.1M, and held a 30.7% Share of Search versus Cetaphil’s 28.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or La Roche-Posay?
Compare the face wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Cetaphil. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Neutrogena | Simple |
|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 27.1% | 30.8% | 8.1% | 0.18% |
| Nov 2025 | 31.3% | 29.6% | 31.7% | 7.3% | 0.2% |
| Dec 2025 | 32.4% | 30.5% | 29.5% | 7.5% | 0.16% |
| Jan 2026 | 31.4% | 29.6% | 31.6% | 7.3% | 0.16% |
| Feb 2026 | 31.9% | 31.3% | 29% | 7.7% | 0.17% |
| Mar 2026 | 29.9% | 35% | 27.9% | 7% | 0.15% |
| Apr 2026 | 30% | 35% | 27.9% | 7% | 0.15% |
| May 2026 | 30.4% | 36.2% | 26% | 7.3% | 0.16% |
| Jun 2026 | 32.5% | 32.5% | 28.4% | 6.5% | 0.14% |
| Jul 2026 | 31.9% | 31.8% | 29.7% | 6.4% | 0.17% |
| Aug 2026 | 31.4% | 30.7% | 28.6% | 9.2% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Cetaphil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: La Roche-Posay took it in December 2025, Cetaphil took it in January 2026, La Roche-Posay took it in February 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among face wash brands worldwide moved from 30.8% to 28.6%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide moved from 27.1% to 30.7%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for face wash brands worldwide in August 2026?
2 changes
In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%.
In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
6 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil com
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
La Roche-Posay
1 branded search term
- la roche posay
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