How popular isCetaphil in search?
In August 2026, there were an estimated 2.1M branded searches for Cetaphil worldwide which held steady over the last 11 months. Cetaphil holds 66.8% estimated Share of Search among body wash brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which body wash brands compete with Cetaphil?
Share of Search by month for Cetaphil, Nivea, Olay, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Nivea | Olay | Aveeno | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 18.1% | 6.6% | 6.6% | 0.01% |
| Nov 2025 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Dec 2025 | 69.5% | 17.6% | 6.4% | 6.4% | <0.01% |
| Jan 2026 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Feb 2026 | 70.3% | 18.6% | 5.6% | 5.6% | <0.01% |
| Mar 2026 | 69.7% | 17.5% | 6.4% | 6.4% | <0.01% |
| Apr 2026 | 69.6% | 17.5% | 6.4% | 6.4% | <0.01% |
| May 2026 | 69.1% | 19.3% | 5.8% | 5.8% | <0.01% |
| Jun 2026 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Jul 2026 | 64.4% | 25.4% | 5.1% | 5.1% | <0.01% |
| Aug 2026 | 66.8% | 21.5% | 6.4% | 5.3% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 2.1M | 0% | +2.3 points | |
| 2, held 2nd | 21.5% | 673K | -18.2% | -3.9 points | |
| 3, moved from 4th to 3rd | 6.4% | 201K | +21.8% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 165K | 0% | +0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | <0.01% | 260 | +52.9% | 0 points |
1.
Cetaphil66.8%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Nivea21.5%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
3.
Olay6.4%
Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.
4.
Aveeno
5.3%
Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Dove<0.01%
Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
Compare search popularity between Cetaphil and its closest rivals
How has branded search demand for Cetaphil changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cetaphil worldwide held steady at 2.1M.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body wash brands worldwide decreased from 68.6% to 66.8%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body wash brands worldwide peaked at 70.3% in February 2026 and was lowest at 64.4% in July 2026.
How did search popularity change for body wash brands worldwide in August 2026?
5 changes
In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.
In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%.
In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Cetaphil compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 3rd of 5 | 26.2% | Show ranking |
| Cleansers | 3rd of 6 | 26.6% | Show ranking |
| Face wash brands | 3rd of 5 | 28.6% | Show ranking |
| Everyday skincare brands | 2nd of 5 | 40.2% | Show ranking |
| Body lotion | 1st of 6 | 52% | Show ranking |
| Body wash brands | 1st of 5 | 66.8% | Shown above |
| Baby shampoo | 1st of 6 | 75.5% | Show ranking |
How is Cetaphil measured?
Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil com
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
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Is Cetaphil your brand?
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