Aveeno vs Cetaphil:Which is more popular by branded search?
In August 2026, Cetaphil had more branded searches than Aveeno among body wash brands worldwide. Cetaphil was estimated to have 2.1M branded searches compared to Aveeno’s 165K, and held a 66.8% Share of Search versus Aveeno’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or Cetaphil?
Compare the body wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Nivea | Olay | Aveeno | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 18.1% | 6.6% | 6.6% | 0.01% |
| Nov 2025 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Dec 2025 | 69.5% | 17.6% | 6.4% | 6.4% | <0.01% |
| Jan 2026 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Feb 2026 | 70.3% | 18.6% | 5.6% | 5.6% | <0.01% |
| Mar 2026 | 69.7% | 17.5% | 6.4% | 6.4% | <0.01% |
| Apr 2026 | 69.6% | 17.5% | 6.4% | 6.4% | <0.01% |
| May 2026 | 69.1% | 19.3% | 5.8% | 5.8% | <0.01% |
| Jun 2026 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Jul 2026 | 64.4% | 25.4% | 5.1% | 5.1% | <0.01% |
| Aug 2026 | 66.8% | 21.5% | 6.4% | 5.3% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Aveeno and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Aveeno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body wash brands worldwide moved from 6.6% to 5.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body wash brands worldwide moved from 68.6% to 66.8%, and its estimated monthly branded searches held steady at 2.1M.
How did search popularity change for body wash brands worldwide in August 2026?
3 changes
In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.
In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.