Brandwave

Body wash brands:Which brands are most popular in search?

In August 2026, Cetaphil was the most searched among body wash brands worldwide, with an estimated 2.1M branded searches and 66.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cetaphil66.8%
  2. Nivea21.5%
  3. Olay6.4%
  4. Aveeno5.3%
  5. Dove<0.01%

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Share of SearchLeaderboard

Compare the body wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among body wash brands worldwide, by month

Share of Search by month for Cetaphil, Nivea, Olay, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilNiveaOlayAveenoDove
Oct 202568.6%18.1%6.6%6.6%0.01%
Nov 202569%19.4%5.8%5.8%<0.01%
Dec 202569.5%17.6%6.4%6.4%<0.01%
Jan 202669%19.4%5.8%5.8%<0.01%
Feb 202670.3%18.6%5.6%5.6%<0.01%
Mar 202669.7%17.5%6.4%6.4%<0.01%
Apr 202669.6%17.5%6.4%6.4%<0.01%
May 202669.1%19.3%5.8%5.8%<0.01%
Jun 202669%19.4%5.8%5.8%<0.01%
Jul 202664.4%25.4%5.1%5.1%<0.01%
Aug 202666.8%21.5%6.4%5.3%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cetaphil

    66.8%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Nivea

    21.5%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Olay

    6.4%

    Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.

  4. 4.Aveeno

    5.3%

    Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Dove

    <0.01%

    Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among body wash brands worldwide?

In August 2026, Cetaphil was the most searched among body wash brands worldwide, with an estimated 2.1M branded searches and 66.8% estimated Share of Search within this set. Nivea is in 2nd place, 45.2 percentage points behind at 21.5% Share of Search.

Global body wash brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cetaphil68.6% → 66.8%70.3%Feb 202664.4%Jul 20261st
Nivea18.1% → 21.5%25.4%Jul 202617.5%Mar 20262nd
Olay6.6% → 6.4%6.6%Oct 20255.1%Jul 20264th → 3rd
Aveeno6.6% → 5.3%6.6%Oct 20255.1%Jul 20263rd → 4th
Dove0.01% → <0.01%0.01%Oct 2025<0.01%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body wash brands worldwide decreased from 68.6% to 66.8%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide increased from 18.1% to 21.5%.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body wash brands worldwide decreased from 6.6% to 5.3%.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body wash brands worldwide peaked at 70.3% in February 2026 and was lowest at 64.4% in July 2026.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide peaked at 25.4% in July 2026 and was lowest at 17.5% in March 2026.
  • Across the 11 months ending August 2026, Olay’s estimated Share of Search among body wash brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in July 2026.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body wash brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in July 2026.
  • Across the 11 months ending August 2026, Olay rose from 4th to 3rd among body wash brands worldwide.
  • Across the 11 months ending August 2026, Aveeno fell from 3rd to 4th among body wash brands worldwide.
  • Across the 11 months ending August 2026, Dove held steady: its estimated Share of Search among body wash brands worldwide moved less than 0.5 percentage points.

How did search popularity change for body wash brands worldwide in August 2026?

  1. In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.

  2. In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%.

  3. In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%.

  4. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

  5. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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