How popular isNivea in search?
In August 2026, there were an estimated 673K branded searches for Nivea worldwide which is up 22.4% over the last 11 months. Nivea holds 21.5% estimated Share of Search among body wash brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which body wash brands compete with Nivea?
Share of Search by month for Cetaphil, Nivea, Olay, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Nivea | Olay | Aveeno | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 18.1% | 6.6% | 6.6% | 0.01% |
| Nov 2025 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Dec 2025 | 69.5% | 17.6% | 6.4% | 6.4% | <0.01% |
| Jan 2026 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Feb 2026 | 70.3% | 18.6% | 5.6% | 5.6% | <0.01% |
| Mar 2026 | 69.7% | 17.5% | 6.4% | 6.4% | <0.01% |
| Apr 2026 | 69.6% | 17.5% | 6.4% | 6.4% | <0.01% |
| May 2026 | 69.1% | 19.3% | 5.8% | 5.8% | <0.01% |
| Jun 2026 | 69% | 19.4% | 5.8% | 5.8% | <0.01% |
| Jul 2026 | 64.4% | 25.4% | 5.1% | 5.1% | <0.01% |
| Aug 2026 | 66.8% | 21.5% | 6.4% | 5.3% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 2.1M | 0% | +2.3 points | |
| 2, held 2nd | 21.5% | 673K | -18.2% | -3.9 points | |
| 3, moved from 4th to 3rd | 6.4% | 201K | +21.8% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 165K | 0% | +0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | <0.01% | 260 | +52.9% | 0 points |
1.
Cetaphil66.8%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Nivea21.5%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
3.
Olay6.4%
Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.
4.
Aveeno
5.3%
Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Dove<0.01%
Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
Compare search popularity between Nivea and its closest rivals
How has branded search demand for Nivea changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide increased from 18.1% to 21.5%.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide peaked at 25.4% in July 2026 and was lowest at 17.5% in March 2026.
How did search popularity change for body wash brands worldwide in August 2026?
5 changes
In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.
In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%.
In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Nivea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 5th of 5 | 8.4% | Show ranking |
| Body lotion | 3rd of 6 | 16.8% | Show ranking |
| Make up remover | 3rd of 6 | 21.5% | Show ranking |
| Body wash brands | 2nd of 5 | 21.5% | Shown above |
| Lip balm brands | 2nd of 5 | 35.9% | Show ranking |
| Hand cream | 2nd of 6 | 40.3% | Show ranking |
| Shaving cream | 1st of 6 | 58.2% | Show ranking |
| Shower gel | 1st of 6 | 83.2% | Show ranking |
How is Nivea measured?
Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nivea
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Is Nivea your brand?
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