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Shaving cream:Which brands are most popular in search?

In August 2026, Nivea was the most searched among shaving cream worldwide, with an estimated 673K branded searches and 58.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nivea58.2%
  2. Gillette38.9%
  3. Harry's2.8%
  4. Cremo0.08%
  5. Proraso0.06%
  6. Bulldog0.02%

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Share of SearchLeaderboard

Compare the shaving cream people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shaving cream worldwide, by month

Share of Search by month for Nivea, Gillette, Harry's. The figures are in the table below the chart.

View monthly share of search table
MonthNiveaGilletteHarry'sCremoProrasoBulldog
Oct 202552%42.5%5.4%0.03%0.05%0.04%
Nov 202556.9%38.1%4.9%0.05%0.06%0.03%
Dec 202551.3%42%6.5%0.09%0.07%0.03%
Jan 202657.4%38.4%4%0.05%0.05%0.03%
Feb 202658.3%39%2.4%0.09%0.06%0.03%
Mar 202653.6%43.9%2.3%0.09%0.07%0.04%
Apr 202653.6%43.9%2.3%0.07%0.07%0.03%
May 202653.7%43.9%2.2%0.09%0.07%0.03%
Jun 202653.4%43.7%2.7%0.09%0.07%0.03%
Jul 202662.7%34.3%2.9%0.07%0.04%0.02%
Aug 202658.2%38.9%2.8%0.08%0.06%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nivea

    58.2%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  2. 2.Gillette

    38.9%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Harry's

    2.8%

    Held 3rd. 32K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  4. 4.Cremo

    0.08%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Proraso

    0.06%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Bulldog

    0.02%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shaving cream worldwide?

In August 2026, Nivea was the most searched among shaving cream worldwide, with an estimated 673K branded searches and 58.2% estimated Share of Search within this set. Gillette is in 2nd place, 19.3 percentage points behind at 38.9% Share of Search.

Global shaving cream, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nivea52% → 58.2%62.7%Jul 202651.3%Dec 20251st
Gillette42.5% → 38.9%43.9%May 202634.3%Jul 20262nd
Harry's5.4% → 2.8%6.5%Dec 20252.2%May 20263rd
Cremo0.03% → 0.08%0.09%Feb 20260.03%Oct 20256th → 4th
Proraso0.05% → 0.06%0.07%May 20260.04%Jul 20264th → 5th
Bulldog0.04% → 0.02%0.04%Mar 20260.02%Jul 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide increased from 52% to 58.2%.
  • Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide decreased from 42.5% to 38.9%.
  • Across the 11 months ending August 2026, Harry's’ estimated Share of Search among shaving cream worldwide decreased from 5.4% to 2.8%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide peaked at 62.7% in July 2026 and was lowest at 51.3% in December 2025.
  • Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide peaked at 43.9% in May 2026 and was lowest at 34.3% in July 2026.
  • Across the 11 months ending August 2026, Harry's’ estimated Share of Search among shaving cream worldwide peaked at 6.5% in December 2025 and was lowest at 2.2% in May 2026.
  • Across the 11 months ending August 2026, Cremo rose from 6th to 4th among shaving cream worldwide.
  • Across the 11 months ending August 2026, Proraso fell from 4th to 5th among shaving cream worldwide.
  • Across the 11 months ending August 2026, Bulldog fell from 5th to 6th among shaving cream worldwide.

How did search popularity change for shaving cream worldwide in August 2026?

  1. In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%.

  2. In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%.

  3. Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

  4. Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

  5. Estimated monthly branded searches for Harry's worldwide fell 44.3% over 11 measured months, from 57.4K to 32K in August 2026.

  6. Estimated monthly branded searches for Bulldog worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

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