Brandwave

How popular isCremo in search?

In August 2026, there were an estimated 880 branded searches for Cremo worldwide which is up 175% over the last 11 months. Cremo holds 0.08% estimated Share of Search among shaving cream worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nivea58.2%
  2. Gillette38.9%
  3. Harry's2.8%
  4. Cremo0.08%
  5. Proraso0.06%
  6. Bulldog0.02%
Cremo website (opens in a new tab)

Follow Cremo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which shaving cream compete with Cremo?

Cremo against shaving cream worldwide, by month

Share of Search by month for Nivea, Gillette, Harry's, Cremo. The figures are in the table below the chart.

View monthly share of search table
MonthNiveaGilletteHarry'sCremoProrasoBulldog
Oct 202552%42.5%5.4%0.03%0.05%0.04%
Nov 202556.9%38.1%4.9%0.05%0.06%0.03%
Dec 202551.3%42%6.5%0.09%0.07%0.03%
Jan 202657.4%38.4%4%0.05%0.05%0.03%
Feb 202658.3%39%2.4%0.09%0.06%0.03%
Mar 202653.6%43.9%2.3%0.09%0.07%0.04%
Apr 202653.6%43.9%2.3%0.07%0.07%0.03%
May 202653.7%43.9%2.2%0.09%0.07%0.03%
Jun 202653.4%43.7%2.7%0.09%0.07%0.03%
Jul 202662.7%34.3%2.9%0.07%0.04%0.02%
Aug 202658.2%38.9%2.8%0.08%0.06%0.02%
Sep 2026——————

  1. 1.Nivea

    58.2%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  2. 2.Gillette

    38.9%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Harry's

    2.8%

    Held 3rd. 32K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  4. 4.Cremo

    0.08%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Proraso

    0.06%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Bulldog

    0.02%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cremo and its closest rivals

How has branded search demand for Cremo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cremo worldwide rose from 320 to 880.
  • Across the 11 months ending August 2026, Cremo rose from 6th to 4th among shaving cream worldwide.

How did search popularity change for shaving cream worldwide in August 2026?

  1. In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%.

  2. In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%.

  3. Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

  4. Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

  5. Estimated monthly branded searches for Harry's worldwide fell 44.3% over 11 measured months, from 57.4K to 32K in August 2026.

  6. Estimated monthly branded searches for Bulldog worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

Where does Cremo compete?

Cremo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shaving cream4th of 60.08%Shown above
Beard oil brands4th of 62.4%Show ranking

How is Cremo measured?

Brandwave collects information about searches that people make online using Cremo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cremo shave

Do you work for Cremo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cremo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free