Brandwave

Cremo vs Mountaineer:Which is searched more?

In August 2026, Cremo had more branded searches than Mountaineer among beard oil brands worldwide. Cremo was estimated to have 880 branded searches compared to Mountaineer’s 70, and held a 2.4% Share of Search versus Mountaineer’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among beard oil brands worldwide in August 2026Which is more popular in search, Cremo or Mountaineer?
Cremo2.4%880 searches
vs
Mountaineer0.19%70 searches

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Which is more popular in search, Cremo or Mountaineer?

Compare the beard oil brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cremo and Mountaineer among beard oil brands worldwide, by month

Share of Search by month for Cremo, Mountaineer. The figures are in the table below the chart.

View monthly share of search table
MonthCremoMountaineer
Oct 20250.83%0.23%
Nov 20251.3%0.37%
Dec 20251.8%0.25%
Jan 20261.5%0.28%
Feb 20262.3%0.24%
Mar 20262.3%0.24%
Apr 20262%0.14%
May 20262.4%0.19%
Jun 20262.4%0.19%
Jul 20262.5%0.25%
Aug 20262.4%0.19%
Sep 2026——

How has the Cremo and Mountaineer comparison changed over the last 12 months?

  • Cremo was ahead of Mountaineer in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cremo’s estimated Share of Search among beard oil brands worldwide moved from 0.83% to 2.4%, and its estimated monthly branded searches moved from 320 to 880.
  • Across the 11 months ending August 2026, Mountaineer’s estimated Share of Search among beard oil brands worldwide moved from 0.23% to 0.19%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for beard oil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

  2. Estimated monthly branded searches for Mountaineer worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cremo’s and Mountaineer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cremo

1 branded search term

  • cremo shave

Mountaineer

1 branded search term

  • mountaineer beard

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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