Brandwave

Cremo vs Every Man Jack:Which is more popular by branded search?

In August 2026, Every Man Jack had more branded searches than Cremo among beard oil brands worldwide. Every Man Jack was estimated to have 27.1K branded searches compared to Cremo’s 880, and held a 74.9% Share of Search versus Cremo’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among beard oil brands worldwide in August 2026Which is more popular in search, Cremo or Every Man Jack?
Cremo2.4%880 searches
vs
Every Man Jack74.9%27.1K searches

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Which is more popular in search, Cremo or Every Man Jack?

Compare the beard oil brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cremo and Every Man Jack among beard oil brands worldwide, by month

Share of Search by month for Every Man Jack, Cremo. The figures are in the table below the chart.

View monthly share of search table
MonthEvery Man JackGrave Before ShaveHonest AmishCremoBeardbrandMountaineer
Oct 202570.1%17.1%11.4%0.83%0.44%0.23%
Nov 202571.1%17.4%9.4%1.3%0.45%0.37%
Dec 202573.1%14.6%9.7%1.8%0.47%0.25%
Jan 202667.8%16.5%13.5%1.5%0.43%0.28%
Feb 202671.3%14.2%11.6%2.3%0.37%0.24%
Mar 202671.4%14.2%11.6%2.3%0.29%0.24%
Apr 202675.3%12.2%10%2%0.39%0.14%
May 202674.9%12.2%9.9%2.4%0.39%0.19%
Jun 202674.9%12.2%9.9%2.4%0.39%0.19%
Jul 202676.6%10.2%10.2%2.5%0.31%0.25%
Aug 202674.9%12.2%9.9%2.4%0.39%0.19%
Sep 2026——————

How has the Cremo and Every Man Jack comparison changed over the last 12 months?

  • Every Man Jack was ahead of Cremo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cremo’s estimated Share of Search among beard oil brands worldwide moved from 0.83% to 2.4%, and its estimated monthly branded searches moved from 320 to 880.
  • Across the 11 months ending August 2026, Every Man Jack’s estimated Share of Search among beard oil brands worldwide moved from 70.1% to 74.9%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for beard oil brands worldwide in August 2026?

  1. In August 2026, Every Man Jack lost estimated Share of Search among beard oil brands worldwide, from 76.6% to 74.9%.

  2. Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cremo’s and Every Man Jack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cremo

1 branded search term

  • cremo shave

Every Man Jack

1 branded search term

  • every man jack

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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