Brandwave

How popular isCremo in search?

In August 2026, there were an estimated 880 branded searches for Cremo worldwide which is up 175% over the last 11 months. Cremo holds 2.4% estimated Share of Search among beard oil brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Every Man Jack74.9%
  2. Grave Before Shave12.2%
  3. Honest Amish9.9%
  4. Cremo2.4%
  5. Beardbrand0.39%
  6. Mountaineer0.19%
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Which beard oil brands compete with Cremo?

Cremo against beard oil brands worldwide, by month

Share of Search by month for Every Man Jack, Grave Before Shave, Honest Amish, Cremo. The figures are in the table below the chart.

View monthly share of search table
MonthEvery Man JackGrave Before ShaveHonest AmishCremoBeardbrandMountaineer
Oct 202570.1%17.1%11.4%0.83%0.44%0.23%
Nov 202571.1%17.4%9.4%1.3%0.45%0.37%
Dec 202573.1%14.6%9.7%1.8%0.47%0.25%
Jan 202667.8%16.5%13.5%1.5%0.43%0.28%
Feb 202671.3%14.2%11.6%2.3%0.37%0.24%
Mar 202671.4%14.2%11.6%2.3%0.29%0.24%
Apr 202675.3%12.2%10%2%0.39%0.14%
May 202674.9%12.2%9.9%2.4%0.39%0.19%
Jun 202674.9%12.2%9.9%2.4%0.39%0.19%
Jul 202676.6%10.2%10.2%2.5%0.31%0.25%
Aug 202674.9%12.2%9.9%2.4%0.39%0.19%
Sep 2026——————

  1. 1.Every Man Jack

    74.9%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Grave Before Shave

    12.2%

    Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.Honest Amish

    9.9%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Cremo

    2.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Beardbrand

    0.39%

    Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.

  6. 6.Mountaineer

    0.19%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare search popularity between Cremo and its closest rivals

How has branded search demand for Cremo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cremo worldwide rose from 320 to 880.
  • Across the 11 months ending August 2026, Cremo’s estimated Share of Search among beard oil brands worldwide increased from 0.83% to 2.4%.
  • Across the 11 months ending August 2026, Cremo’s estimated Share of Search among beard oil brands worldwide peaked at 2.5% in July 2026 and was lowest at 0.83% in October 2025.

How did search popularity change for beard oil brands worldwide in August 2026?

  1. In August 2026, Grave Before Shave gained estimated Share of Search among beard oil brands worldwide, from 10.2% to 12.2%.

  2. In August 2026, Every Man Jack lost estimated Share of Search among beard oil brands worldwide, from 76.6% to 74.9%.

  3. Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

  4. Estimated monthly branded searches for Mountaineer worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

  5. Estimated monthly branded searches for Honest Amish worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  6. Estimated monthly branded searches for Beardbrand worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does Cremo compete?

Cremo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shaving cream4th of 60.08%Show ranking
Beard oil brands4th of 62.4%Shown above

How is Cremo measured?

Brandwave collects information about searches that people make online using Cremo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cremo shave

Do you work for Cremo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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