Beardbrand vs Cremo:Which is searched more?
In August 2026, Cremo had more branded searches than Beardbrand among beard oil brands worldwide. Cremo was estimated to have 880 branded searches compared to Beardbrand’s 140, and held a 2.4% Share of Search versus Beardbrand’s 0.39%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beardbrand or Cremo?
Compare the beard oil brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cremo, Beardbrand. The figures are in the table below the chart.
View monthly share of search table
| Month | Cremo | Beardbrand |
|---|---|---|
| Oct 2025 | 0.83% | 0.44% |
| Nov 2025 | 1.3% | 0.45% |
| Dec 2025 | 1.8% | 0.47% |
| Jan 2026 | 1.5% | 0.43% |
| Feb 2026 | 2.3% | 0.37% |
| Mar 2026 | 2.3% | 0.29% |
| Apr 2026 | 2% | 0.39% |
| May 2026 | 2.4% | 0.39% |
| Jun 2026 | 2.4% | 0.39% |
| Jul 2026 | 2.5% | 0.31% |
| Aug 2026 | 2.4% | 0.39% |
| Sep 2026 | — | — |
How has the Beardbrand and Cremo comparison changed over the last 12 months?
3 findings
- Cremo was ahead of Beardbrand in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beardbrand’s estimated Share of Search among beard oil brands worldwide moved from 0.44% to 0.39%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 11 months ending August 2026, Cremo’s estimated Share of Search among beard oil brands worldwide moved from 0.83% to 2.4%, and its estimated monthly branded searches moved from 320 to 880.
How did search popularity change for beard oil brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.
Estimated monthly branded searches for Beardbrand worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beardbrand’s and Cremo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beardbrand
1 branded search term
- beardbrand oil
Cremo
1 branded search term
- cremo shave
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.