Brandwave

How popular isHarry's in search?

In August 2026, there were an estimated 32K branded searches for Harry's worldwide which is down 44.3% over the last 11 months. Harry's holds 2.8% estimated Share of Search among shaving cream worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nivea58.2%
  2. Gillette38.9%
  3. Harry's2.8%
  4. Cremo0.08%
  5. Proraso0.06%
  6. Bulldog0.02%
Harry's website (opens in a new tab)

Follow Harry's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which shaving cream compete with Harry's?

Harry's against shaving cream worldwide, by month

Share of Search by month for Nivea, Gillette, Harry's. The figures are in the table below the chart.

View monthly share of search table
MonthNiveaGilletteHarry'sCremoProrasoBulldog
Oct 202552%42.5%5.4%0.03%0.05%0.04%
Nov 202556.9%38.1%4.9%0.05%0.06%0.03%
Dec 202551.3%42%6.5%0.09%0.07%0.03%
Jan 202657.4%38.4%4%0.05%0.05%0.03%
Feb 202658.3%39%2.4%0.09%0.06%0.03%
Mar 202653.6%43.9%2.3%0.09%0.07%0.04%
Apr 202653.6%43.9%2.3%0.07%0.07%0.03%
May 202653.7%43.9%2.2%0.09%0.07%0.03%
Jun 202653.4%43.7%2.7%0.09%0.07%0.03%
Jul 202662.7%34.3%2.9%0.07%0.04%0.02%
Aug 202658.2%38.9%2.8%0.08%0.06%0.02%
Sep 2026——————

  1. 1.Nivea

    58.2%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  2. 2.Gillette

    38.9%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Harry's

    2.8%

    Held 3rd. 32K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  4. 4.Cremo

    0.08%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Proraso

    0.06%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Bulldog

    0.02%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Harry's and its closest rivals

How has branded search demand for Harry's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harry's worldwide fell from 57.4K to 32K.
  • Across the 11 months ending August 2026, Harry's’ estimated Share of Search among shaving cream worldwide decreased from 5.4% to 2.8%.
  • Across the 11 months ending August 2026, Harry's’ estimated Share of Search among shaving cream worldwide peaked at 6.5% in December 2025 and was lowest at 2.2% in May 2026.

How did search popularity change for shaving cream worldwide in August 2026?

  1. In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%.

  2. In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%.

  3. Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

  4. Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

  5. Estimated monthly branded searches for Harry's worldwide fell 44.3% over 11 measured months, from 57.4K to 32K in August 2026.

  6. Estimated monthly branded searches for Bulldog worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

Where does Harry's compete?

Harry's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shaving cream3rd of 62.8%Shown above
Razor brands3rd of 514.3%Show ranking

How is Harry's measured?

Brandwave collects information about searches that people make online using Harry's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • harry's razor
  • harry's shaving
  • harrys com

Do you work for Harry's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Harry's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free