Brandwave

Harry's vs Leaf Shave:Which is more popular by branded search?

In August 2026, Harry's had more branded searches than Leaf Shave among razor brands worldwide. Harry's was estimated to have 32K branded searches compared to Leaf Shave’s 3.6K, and held a 14.3% Share of Search versus Leaf Shave’s 1.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among razor brands worldwide in August 2026Which is more popular in search, Harry's or Leaf Shave?
Harry's14.3%32K searches
vs
Leaf Shave1.6%3.6K searches

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Which is more popular in search, Harry's or Leaf Shave?

Compare brands that offer shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harry's and Leaf Shave among razor brands worldwide, by month

Share of Search by month for Harry's, Leaf Shave. The figures are in the table below the chart.

View monthly share of search table
MonthDollar Shave ClubHenson ShavingHarry'sFlamingoLeaf Shave
Oct 202545.8%13.4%27.4%12.5%0.91%
Nov 202550.2%14.8%24.8%9.2%1%
Dec 202541.7%17.9%30%9.1%1.3%
Jan 202652.2%15.4%21.3%9.9%1.1%
Feb 202662.3%12.5%12.4%11.5%1.3%
Mar 202654.2%15.9%13.5%14.8%1.7%
Apr 202654.1%15.9%13.5%14.8%1.7%
May 202652.7%15.5%12.6%17.6%1.6%
Jun 202650.8%14.8%14.7%16.8%2.9%
Jul 202649.5%13.9%18.9%15.8%1.8%
Aug 202655%15.2%14.3%13.9%1.6%
Sep 2026—————

How has the Harry's and Leaf Shave comparison changed over the last 12 months?

  • Harry's was ahead of Leaf Shave in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Harry's’ estimated Share of Search among razor brands worldwide moved from 27.4% to 14.3%, and its estimated monthly branded searches moved from 57.4K to 32K.
  • Across the 11 months ending August 2026, Leaf Shave’s estimated Share of Search among razor brands worldwide moved from 0.91% to 1.6%, and its estimated monthly branded searches moved from 1.9K to 3.6K.

How did search popularity change for razor brands worldwide in August 2026?

  1. In August 2026, Henson Shaving overtook Harry's to rank 2nd among razor brands worldwide, at 15.2%.

  2. In August 2026, Harry's lost estimated Share of Search among razor brands worldwide, from 18.9% to 14.3%.

  3. Estimated monthly branded searches for Leaf Shave worldwide rose 91.1% over 11 measured months, from 1.9K to 3.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Harry's’ and Leaf Shave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harry's

3 branded search terms

  • harry's razor
  • harry's shaving
  • harrys com

Leaf Shave

2 branded search terms

  • leaf shave razor
  • leafshave com

How the Brand Demand Index is measured

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