Gillette vs Nivea:Which is more popular by branded search?
In August 2026, Nivea had more branded searches than Gillette among shaving cream worldwide. Nivea was estimated to have 673K branded searches compared to Gillette’s 450K, and held a 58.2% Share of Search versus Gillette’s 38.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gillette or Nivea?
Compare the shaving cream people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nivea, Gillette. The figures are in the table below the chart.
View monthly share of search table
| Month | Nivea | Gillette | Harry's | Cremo | Proraso | Bulldog |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 42.5% | 5.4% | 0.03% | 0.05% | 0.04% |
| Nov 2025 | 56.9% | 38.1% | 4.9% | 0.05% | 0.06% | 0.03% |
| Dec 2025 | 51.3% | 42% | 6.5% | 0.09% | 0.07% | 0.03% |
| Jan 2026 | 57.4% | 38.4% | 4% | 0.05% | 0.05% | 0.03% |
| Feb 2026 | 58.3% | 39% | 2.4% | 0.09% | 0.06% | 0.03% |
| Mar 2026 | 53.6% | 43.9% | 2.3% | 0.09% | 0.07% | 0.04% |
| Apr 2026 | 53.6% | 43.9% | 2.3% | 0.07% | 0.07% | 0.03% |
| May 2026 | 53.7% | 43.9% | 2.2% | 0.09% | 0.07% | 0.03% |
| Jun 2026 | 53.4% | 43.7% | 2.7% | 0.09% | 0.07% | 0.03% |
| Jul 2026 | 62.7% | 34.3% | 2.9% | 0.07% | 0.04% | 0.02% |
| Aug 2026 | 58.2% | 38.9% | 2.8% | 0.08% | 0.06% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gillette and Nivea comparison changed over the last 12 months?
3 findings
- Nivea was ahead of Gillette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide moved from 42.5% to 38.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide moved from 52% to 58.2%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for shaving cream worldwide in August 2026?
2 changes
In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%.
In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Gillette’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.