Brandwave

Lip balm brands:Which are searched most?

In August 2026, Vaseline was the most searched among lip balm brands worldwide, with an estimated 1M branded searches and 53.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vaseline53.3%
  2. Nivea35.9%
  3. Burt's Bees6%
  4. Carmex4.8%
  5. PRLaw0.01%

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Share of SearchLeaderboard

Compare the lip balm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lip balm brands worldwide, by month

Share of Search by month for Vaseline, Nivea, Burt's Bees, Carmex. The figures are in the table below the chart.

View monthly share of search table
MonthVaselineNiveaBurt's BeesCarmexPRLaw
Oct 202554%29.7%9%7.3%0.01%
Nov 202552.9%29.2%10.8%7.2%0.01%
Dec 202557.1%25.7%9.5%7.7%0.02%
Jan 202654.8%30.2%7.5%7.4%0.01%
Feb 202654.9%30.2%7.5%7.4%0.02%
Mar 202654.9%30.2%7.5%7.4%0.02%
Apr 202655.7%30.6%7.6%6.1%0.02%
May 202650.8%34%8.4%6.8%0.02%
Jun 202652.9%35.4%5.9%5.8%0.02%
Jul 202644.5%44.5%6%4.9%0.01%
Aug 202653.3%35.9%6%4.8%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Vaseline

    53.3%

    Moved from 2nd to 1st. 1M estimated branded searches, +21.5% vs prior month. Share +8.8 points.

  2. 2.Nivea

    35.9%

    Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -8.6 points.

  3. 3.Burt's Bees

    6%

    Held 3rd. 112K estimated branded searches, +0.27% vs prior month. Share -0.1 points.

  4. 4.Carmex

    4.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.PRLaw

    0.01%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among lip balm brands worldwide?

In August 2026, Vaseline was the most searched among lip balm brands worldwide, with an estimated 1M branded searches and 53.3% estimated Share of Search within this set. Nivea is in 2nd place, 17.4 percentage points behind at 35.9% Share of Search.

Global lip balm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vaseline54% → 53.3%57.1%Dec 202544.5%Jul 20261st
Nivea29.7% → 35.9%44.5%Jul 202625.7%Dec 20252nd
Burt's Bees9% → 6%10.8%Nov 20255.9%Jun 20263rd
Carmex7.3% → 4.8%7.7%Dec 20254.8%Aug 20264th
PRLaw0.01%0.02%Feb 20260.01%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide decreased from 54% to 53.3%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide increased from 29.7% to 35.9%.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide decreased from 9% to 6%.
  • Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide decreased from 7.3% to 4.8%.
  • Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide peaked at 57.1% in December 2025 and was lowest at 44.5% in July 2026.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide peaked at 44.5% in July 2026 and was lowest at 25.7% in December 2025.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide peaked at 10.8% in November 2025 and was lowest at 5.9% in June 2026.
  • Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.8% in August 2026.
  • Across the 11 months ending August 2026, PRLaw held steady: its estimated Share of Search among lip balm brands worldwide moved less than 0.5 percentage points.

How did search popularity change for lip balm brands worldwide in August 2026?

  1. In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.3%.

  2. In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.5% to 35.9%.

  3. Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026.

  4. Estimated monthly branded searches for Burt's Bees worldwide fell 33% over 11 measured months, from 167K to 112K in August 2026.

  5. Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

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