How popular isBurt's Bees in search?
In August 2026, there were an estimated 110K branded searches for Burt's Bees worldwide which is down 33.3% over the last 11 months. Burt's Bees holds 5.9% estimated Share of Search among lip balm brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which lip balm brands compete with Burt's Bees?
Share of Search by month for Vaseline, Nivea, Burt's Bees, Carmex. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Nivea | Burt's Bees | Carmex | PRLaw |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 29.7% | 8.9% | 7.3% | 0.01% |
| Nov 2025 | 52.9% | 29.2% | 10.7% | 7.2% | 0.01% |
| Dec 2025 | 57.1% | 25.7% | 9.4% | 7.7% | 0.02% |
| Jan 2026 | 54.9% | 30.3% | 7.4% | 7.4% | 0.01% |
| Feb 2026 | 54.9% | 30.2% | 7.4% | 7.4% | 0.02% |
| Mar 2026 | 54.9% | 30.2% | 7.4% | 7.4% | 0.02% |
| Apr 2026 | 55.7% | 30.6% | 7.5% | 6.1% | 0.02% |
| May 2026 | 50.9% | 34% | 8.3% | 6.8% | 0.02% |
| Jun 2026 | 53% | 35.4% | 5.8% | 5.8% | 0.02% |
| Jul 2026 | 44.6% | 44.6% | 6% | 4.9% | 0.01% |
| Aug 2026 | 53.4% | 35.9% | 5.9% | 4.8% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 53.4% | 1M | +21.5% | +8.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.9% | 673K | -18.2% | -8.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5.9% | 110K | 0% | -0.1 points | |
| 4, held 4th | 4.8% | 90.5K | 0% | -0.1 points | |
| 5, held 5th | 0.01% | 210 | 0% | 0 points |
1.
Vaseline53.4%
Moved from 2nd to 1st. 1M estimated branded searches, +21.5% vs prior month. Share +8.8 points.
2.
Nivea35.9%
Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -8.6 points.
5.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Carmex4.8%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
PRLaw0.01%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Burt's Bees and its closest rivals
How has branded search demand for Burt's Bees changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Burt's Bees worldwide fell from 165K to 110K.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide decreased from 8.9% to 5.9%.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide peaked at 10.7% in November 2025 and was lowest at 5.8% in June 2026.
How did search popularity change for lip balm brands worldwide in August 2026?
5 changes
In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%.
In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%.
Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026.
Estimated monthly branded searches for Burt's Bees worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.
Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
Where does Burt's Bees compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lip balm brands | 3rd of 5 | 5.9% | Shown above |
| Hand cream | 4th of 6 | 6.6% | Show ranking |
| Dog shampoo brands | 2nd of 6 | 43.2% | Show ranking |
How is Burt's Bees measured?
Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- burts bees
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Is Burt's Bees your brand?
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