Burt's Bees vs ChapStick:Which is searched more?
In September 2026, Burt's Bees and ChapStick were level on Share of Search among lip care brands worldwide, with an estimated 137K versus 135K branded searches, at 27.2% and 26.9% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burt's Bees or ChapStick?
Compare the lip balm and lip care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burt's Bees, ChapStick. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | ChapStick | Blistex | Carmex | Lanolips |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 26.4% | 17.6% | 21.6% | 7.9% |
| Nov 2025 | 29.6% | 23.9% | 16.1% | 19.6% | 10.8% |
| Dec 2025 | 24% | 23.8% | 19.6% | 19.6% | 13% |
| Jan 2026 | 21.1% | 25.5% | 20.9% | 20.9% | 11.5% |
| Feb 2026 | 22% | 26.6% | 17.7% | 21.8% | 11.9% |
| Mar 2026 | 22.9% | 27.7% | 18.5% | 22.7% | 8.3% |
| Apr 2026 | 25.2% | 24.9% | 20.3% | 20.3% | 9.1% |
| May 2026 | 26.1% | 25.9% | 17.4% | 21.1% | 9.5% |
| Jun 2026 | 20.5% | 30.1% | 20.2% | 20.2% | 9% |
| Jul 2026 | 23.8% | 28.9% | 19.3% | 19.3% | 8.7% |
| Aug 2026 | 23.8% | 28.8% | 19.3% | 19.3% | 8.7% |
| Sep 2026 | 27.2% | 26.9% | 18% | 18% | 9.9% |
How has the Burt's Bees and ChapStick comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: ChapStick took it in January 2026, Burt's Bees took it in April 2026, ChapStick took it in June 2026, Burt's Bees took it in September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide moved from 26.6% to 27.2%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide moved from 26.4% to 26.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for lip care brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.
In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%.
Other head-to-heads among lip care brands
How each brand is measured
Brandwave collects information about searches that people make online using Burt's Bees’ and ChapStick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
ChapStick
1 branded search term
- chapstick
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