How popular isBurt's Bees in search?
In September 2026, there were an estimated 137K branded searches for Burt's Bees worldwide which is down 18% over the last 12 months. Burt's Bees holds 27.2% estimated Share of Search among lip care brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which lip care brands compete with Burt's Bees?
Share of Search by month for Burt's Bees, ChapStick, Blistex, Carmex, Lanolips. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | ChapStick | Blistex | Carmex | Lanolips |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 26.4% | 17.6% | 21.6% | 7.9% |
| Nov 2025 | 29.6% | 23.9% | 16.1% | 19.6% | 10.8% |
| Dec 2025 | 24% | 23.8% | 19.6% | 19.6% | 13% |
| Jan 2026 | 21.1% | 25.5% | 20.9% | 20.9% | 11.5% |
| Feb 2026 | 22% | 26.6% | 17.7% | 21.8% | 11.9% |
| Mar 2026 | 22.9% | 27.7% | 18.5% | 22.7% | 8.3% |
| Apr 2026 | 25.2% | 24.9% | 20.3% | 20.3% | 9.1% |
| May 2026 | 26.1% | 25.9% | 17.4% | 21.1% | 9.5% |
| Jun 2026 | 20.5% | 30.1% | 20.2% | 20.2% | 9% |
| Jul 2026 | 23.8% | 28.9% | 19.3% | 19.3% | 8.7% |
| Aug 2026 | 23.8% | 28.8% | 19.3% | 19.3% | 8.7% |
| Sep 2026 | 27.2% | 26.9% | 18% | 18% | 9.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.2% | 137K | +22.4% | +3.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.9% | 135K | 0% | -2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 90.5K | 0% | -1.3 points | |
| 4, held 4th | 18% | 90.5K | 0% | -1.3 points | |
| 5, held 5th | 9.9% | 49.5K | +22.2% | +1.2 points |
27.2%
Moved from 2nd to 1st. 137K estimated branded searches, +22.4% vs prior month. Share +3.4 points.
26.9%
Moved from 1st to 2nd. 135K estimated branded searches, 0% vs prior month. Share -2 points.
3.
Blistex18%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Carmex18%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
5.
Lanolips9.9%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
Compare search popularity between Burt's Bees and its closest rivals
Every comparison with Burt's Bees
21 comparisons
- Aveeno vs Burt's Bees
- Burt's Bees vs Neutrogena
- Burt's Bees vs Ergobaby
- Burt's Bees vs Nivea
- Burt's Bees vs Vaseline
- Burt's Bees vs ChapStick
- Burt's Bees vs Wahl
- Burt's Bees vs E45
- Blistex vs Burt's Bees
- Burt's Bees vs Carmex
- Burt's Bees vs Love to Dream
- Burt's Bees vs ergoPouch
- Burt's Bees vs Lanolips
- Burt's Bees vs TropiClean
- Burt's Bees vs Dreamland Baby
- Burt's Bees vs Vet's Best
- Burt's Bees vs Earthbath
- Burt's Bees vs Pet Head
- Burt's Bees vs O'Keeffe's
- Burt's Bees vs Grobag
- Burt's Bees vs Carters
How has branded search demand for Burt's Bees changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burt's Bees worldwide fell from 167K to 137K.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide increased from 26.6% to 27.2%.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide peaked at 29.6% in November 2025 and was lowest at 20.5% in June 2026.
How did search popularity change for lip care brands worldwide in September 2026?
5 changes
In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.
In September 2026, Lanolips gained estimated Share of Search among lip care brands worldwide, from 8.7% to 9.9%.
In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%.
In September 2026, Blistex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.
In September 2026, Carmex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.
Where does Burt's Bees compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lip balm brands | 3rd of 4 | 4.8% | Show ranking |
| Hand cream | 4th of 6 | 5.2% | Show ranking |
| Lip care brands | 1st of 5 | 27.2% | Shown above |
| Baby sleep sack brands | 2nd of 7 | 27.9% | Show ranking |
| Dog shampoo brands | 1st of 6 | 47.5% | Show ranking |
How is Burt's Bees measured?
Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- burt s bees
- burts bees
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Is Burt's Bees your brand?
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