Burt's Bees vs ergoPouch:Which is searched more?
In September 2026, Burt's Bees had more branded searches than ergoPouch among baby sleep sack brands worldwide. Burt's Bees was estimated to have 137K branded searches compared to ergoPouch’s 49.5K, and held a 27.9% Share of Search versus ergoPouch’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burt's Bees or ergoPouch?
Compare the baby sleep sack brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burt's Bees, ergoPouch. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Burt's Bees | Love to Dream | ergoPouch | Dreamland Baby | Grobag |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 32.1% | 9.5% | 11.7% | 2.4% | 0.69% |
| Nov 2025 | 36.8% | 40.4% | 9.8% | 9.8% | 2.5% | 0.59% |
| Dec 2025 | 36.6% | 43.4% | 8.7% | 8.7% | 2.2% | 0.51% |
| Jan 2026 | 45.6% | 33% | 9.8% | 8% | 3% | 0.57% |
| Feb 2026 | 49% | 30.2% | 9% | 9% | 2.4% | 0.53% |
| Mar 2026 | 47.5% | 27.4% | 10% | 12.2% | 2.4% | 0.58% |
| Apr 2026 | 49.6% | 26.5% | 9.6% | 11.7% | 2% | 0.56% |
| May 2026 | 49.7% | 26.5% | 9.6% | 11.7% | 2% | 0.56% |
| Jun 2026 | 52.8% | 21.3% | 11.5% | 11.5% | 2.4% | 0.44% |
| Jul 2026 | 53.8% | 24.3% | 10.8% | 8.8% | 2% | 0.41% |
| Aug 2026 | 53.5% | 23.3% | 10.4% | 10.4% | 2% | 0.4% |
| Sep 2026 | 47.4% | 27.9% | 12.3% | 10.1% | 1.8% | 0.49% |
How has the Burt's Bees and ergoPouch comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of ergoPouch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among baby sleep sack brands worldwide moved from 32.1% to 27.9%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby sleep sack brands worldwide moved from 11.7% to 10.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
3 changes
In September 2026, Love to Dream overtook ergoPouch to rank 3rd among baby sleep sack brands worldwide, with 12.3% estimated Share of Search.
In September 2026, Burt's Bees gained estimated Share of Search among baby sleep sack brands worldwide, from 23.3% to 27.9%.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among baby sleep sack brands
How each brand is measured
Brandwave collects information about searches that people make online using Burt's Bees’ and ergoPouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
ergoPouch
1 branded search term
- ergo pouch
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