Burt's Bees vs Kyte Baby:Which is more popular?
In September 2026, Burt's Bees had more branded searches than Kyte Baby among baby sleep sack brands worldwide. Burt's Bees had about 137,000 branded searches, while Kyte Baby had 90,500. Burt's Bees made up 21% of all baby sleep sack brand searches we track, and Kyte Baby accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about baby sleep sack brands, Kyte Baby appeared in four of the five answers and Burt's Bees in three. Kyte Baby was mentioned before Burt's Bees in three out of four answers.
Who do people search for more?
Burt's Bees, about 51% more searches than Kyte Baby
Who does AI mention more?
Kyte Baby, mentioned in 4 of 5 answers, Burt's Bees in 3
Who does AI recommend more?
Kyte Baby, named ahead of Burt's Bees in 3 of 4 answers
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kyte Baby was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Burt's Bees was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kyte Baby was listed before Burt's Bees in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Halo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kyte Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woolino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Burt's Bees3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ergoPouch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Love to Dream1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreamland Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grobag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merino Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy?”
Asked ChatGPT
“What are the best baby sleep sack brands?”
Asked ChatGPT
“What's the best baby sleep sack brand for safe sleep?”
Searched Google, AI Overview
“baby sleep sack”
Searched Google, AI Overview
“newborn sleep sack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Burt's Bees or Kyte Baby more popular in search?
This chart shows how often people search Google for Burt's Bees and Kyte Baby by name. Each line represents a brand's share of searches for all 11 baby sleep sack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Burt's Bees, Kyte Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Burt's Bees | Kyte Baby | Love to Dream | ergoPouch | Halo | Woolino | Dreamland Baby | Grobag | Merino Kids | Woolbabe |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 23.5% | 15.5% | 7% | 8.5% | 7% | 3.8% | 1.8% | 0.51% | 0.23% | 0.14% |
| Nov 2025 | 26.8% | 29.5% | 16% | 7.2% | 7.2% | 5.9% | 4.8% | 1.8% | 0.43% | 0.23% | 0.15% |
| Dec 2025 | 27.5% | 32.5% | 14.5% | 6.5% | 6.5% | 6.5% | 3.6% | 1.6% | 0.38% | 0.21% | 0.14% |
| Jan 2026 | 32.2% | 23.3% | 18.9% | 6.9% | 5.7% | 6.9% | 3.1% | 2.1% | 0.41% | 0.22% | 0.14% |
| Feb 2026 | 37.7% | 23.2% | 12.6% | 6.9% | 6.9% | 6.9% | 3.1% | 1.9% | 0.41% | 0.22% | 0.22% |
| Mar 2026 | 35.9% | 20.7% | 13.7% | 7.5% | 9.2% | 7.5% | 2.7% | 1.8% | 0.44% | 0.29% | 0.29% |
| Apr 2026 | 38.3% | 20.4% | 13.5% | 7.4% | 9.1% | 6.1% | 2.7% | 1.5% | 0.43% | 0.28% | 0.28% |
| May 2026 | 38.2% | 20.3% | 13.5% | 7.4% | 9% | 6% | 2.7% | 1.5% | 0.43% | 0.28% | 0.54% |
| Jun 2026 | 39.7% | 16% | 15.8% | 8.7% | 8.7% | 5.8% | 2.6% | 1.8% | 0.33% | 0.28% | 0.33% |
| Jul 2026 | 37.8% | 17.1% | 20.7% | 7.6% | 6.2% | 6.2% | 2.3% | 1.4% | 0.29% | 0.25% | 0.25% |
| Aug 2026 | 40.4% | 17.6% | 14.3% | 7.8% | 7.8% | 6.4% | 3.5% | 1.5% | 0.3% | 0.21% | 0.16% |
| Sep 2026 | 35.7% | 21% | 13.9% | 9.3% | 7.6% | 6.2% | 4.2% | 1.4% | 0.37% | 0.25% | 0.2% |
How has the Burt's Bees and Kyte Baby comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Kyte Baby took it in July 2026, Burt's Bees took it in August 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands worldwide moved from 23.5% to 21%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Kyte Baby’s share of searches among baby sleep sack brands worldwide moved from 15.5% to 13.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees gained share of searches among baby sleep sack brands worldwide, from 17.6% to 21%.
Estimated monthly branded searches for Kyte Baby worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ and Kyte Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
Kyte Baby
1 branded search term
- kyte baby
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