Burt's Bees vs Woolbabe:Which is more popular?
In September 2026, Burt's Bees had more branded searches than Woolbabe among baby sleep sack brands worldwide. Burt's Bees had about 137,000 branded searches, while Woolbabe had 1,300. Burt's Bees made up 21% of all baby sleep sack brand searches we track, and Woolbabe accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about baby sleep sack brands, Burt's Bees appeared in three of the five answers and Woolbabe in none.
Who do people search for more?
Burt's Bees, about 105 searches for every 1 for Woolbabe
Who does AI mention more?
Burt's Bees, mentioned in 3 of 5 answers, Woolbabe in 0
Who does AI recommend more?
Burt's Bees, the only one of the two named
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Woolbabe did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Halo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kyte Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woolino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Burt's Bees3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ergoPouch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Love to Dream1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreamland Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grobag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woolbabe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy?”
Asked ChatGPT
“What are the best baby sleep sack brands?”
Asked ChatGPT
“What's the best baby sleep sack brand for safe sleep?”
Searched Google, AI Overview
“baby sleep sack”
Searched Google, AI Overview
“newborn sleep sack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Burt's Bees or Woolbabe more popular in search?
This chart shows how often people search Google for Burt's Bees and Woolbabe by name. Each line represents a brand's share of searches for all 11 baby sleep sack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Burt's Bees, Woolbabe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Burt's Bees | Kyte Baby | Love to Dream | ergoPouch | Halo | Woolino | Dreamland Baby | Grobag | Merino Kids | Woolbabe |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 23.5% | 15.5% | 7% | 8.5% | 7% | 3.8% | 1.8% | 0.51% | 0.23% | 0.14% |
| Nov 2025 | 26.8% | 29.5% | 16% | 7.2% | 7.2% | 5.9% | 4.8% | 1.8% | 0.43% | 0.23% | 0.15% |
| Dec 2025 | 27.5% | 32.5% | 14.5% | 6.5% | 6.5% | 6.5% | 3.6% | 1.6% | 0.38% | 0.21% | 0.14% |
| Jan 2026 | 32.2% | 23.3% | 18.9% | 6.9% | 5.7% | 6.9% | 3.1% | 2.1% | 0.41% | 0.22% | 0.14% |
| Feb 2026 | 37.7% | 23.2% | 12.6% | 6.9% | 6.9% | 6.9% | 3.1% | 1.9% | 0.41% | 0.22% | 0.22% |
| Mar 2026 | 35.9% | 20.7% | 13.7% | 7.5% | 9.2% | 7.5% | 2.7% | 1.8% | 0.44% | 0.29% | 0.29% |
| Apr 2026 | 38.3% | 20.4% | 13.5% | 7.4% | 9.1% | 6.1% | 2.7% | 1.5% | 0.43% | 0.28% | 0.28% |
| May 2026 | 38.2% | 20.3% | 13.5% | 7.4% | 9% | 6% | 2.7% | 1.5% | 0.43% | 0.28% | 0.54% |
| Jun 2026 | 39.7% | 16% | 15.8% | 8.7% | 8.7% | 5.8% | 2.6% | 1.8% | 0.33% | 0.28% | 0.33% |
| Jul 2026 | 37.8% | 17.1% | 20.7% | 7.6% | 6.2% | 6.2% | 2.3% | 1.4% | 0.29% | 0.25% | 0.25% |
| Aug 2026 | 40.4% | 17.6% | 14.3% | 7.8% | 7.8% | 6.4% | 3.5% | 1.5% | 0.3% | 0.21% | 0.16% |
| Sep 2026 | 35.7% | 21% | 13.9% | 9.3% | 7.6% | 6.2% | 4.2% | 1.4% | 0.37% | 0.25% | 0.2% |
How has the Burt's Bees and Woolbabe comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of Woolbabe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands worldwide moved from 23.5% to 21%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleep sack brands worldwide moved from 0.14% to 0.2%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees gained share of searches among baby sleep sack brands worldwide, from 17.6% to 21%.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
Woolbabe
1 branded search term
- woolbabe
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