Brandwave

Dog shampoo brands:Which brands are most popular in search?

In August 2026, Wahl was the most searched among dog shampoo brands worldwide, with an estimated 126K branded searches and 49.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wahl49.7%
  2. Burt's Bees43.2%
  3. TropiClean3.2%
  4. Vet's Best1.7%
  5. Pet Head1.4%
  6. Earthbath0.75%

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Share of SearchLeaderboard

Compare the dog shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dog shampoo brands worldwide, by month

Share of Search by month for Wahl, Burt's Bees, TropiClean. The figures are in the table below the chart.

View monthly share of search table
MonthWahlBurt's BeesTropiCleanVet's BestPet HeadEarthbath
Oct 202543.3%51.4%2.1%1.4%1.1%0.75%
Nov 202536.8%59.4%1.6%0.87%0.87%0.46%
Dec 202543.2%52.5%1.7%0.94%0.94%0.76%
Jan 202644.6%49.5%2.4%1.3%1.3%0.87%
Feb 202647.3%47.2%2.3%1.3%1.3%0.66%
Mar 202645.9%47.8%2.9%1.6%1.3%0.67%
Apr 202644%49.3%3%1.6%1.3%0.88%
May 202644.7%48.8%2.9%1.6%1.3%0.69%
Jun 202653.4%38.8%3.5%1.9%1.5%0.82%
Jul 202648.5%44.3%3.3%1.8%1.4%0.76%
Aug 202649.7%43.2%3.2%1.7%1.4%0.75%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Wahl

    49.7%

    Held 1st. 126K estimated branded searches, +5% vs prior month. Share +1.2 points.

  2. 2.Burt's Bees

    43.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.TropiClean

    3.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Vet's Best

    1.7%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Pet Head

    1.4%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Earthbath

    0.75%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dog shampoo brands worldwide?

In August 2026, Wahl was the most searched among dog shampoo brands worldwide, with an estimated 126K branded searches and 49.7% estimated Share of Search within this set. Burt's Bees is in 2nd place, 6.5 percentage points behind at 43.2% Share of Search.

Global dog shampoo brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wahl43.3% → 49.7%53.4%Jun 202636.8%Nov 20252nd → 1st
Burt's Bees51.4% → 43.2%59.4%Nov 202538.8%Jun 20261st → 2nd
TropiClean2.1% → 3.2%3.5%Jun 20261.6%Nov 20253rd
Vet's Best1.4% → 1.7%1.9%Jun 20260.87%Nov 20254th
Pet Head1.1% → 1.4%1.5%Jun 20260.87%Nov 20255th
Earthbath0.75%0.88%Apr 20260.46%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wahl’s estimated Share of Search among dog shampoo brands worldwide increased from 43.3% to 49.7%.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide decreased from 51.4% to 43.2%.
  • Across the 11 months ending August 2026, TropiClean’s estimated Share of Search among dog shampoo brands worldwide increased from 2.1% to 3.2%.
  • Across the 11 months ending August 2026, Wahl’s estimated Share of Search among dog shampoo brands worldwide peaked at 53.4% in June 2026 and was lowest at 36.8% in November 2025.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide peaked at 59.4% in November 2025 and was lowest at 38.8% in June 2026.
  • Across the 11 months ending August 2026, TropiClean’s estimated Share of Search among dog shampoo brands worldwide peaked at 3.5% in June 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, Vet's Best’s estimated Share of Search among dog shampoo brands worldwide peaked at 1.9% in June 2026 and was lowest at 0.87% in November 2025.
  • Across the 11 months ending August 2026, Wahl rose from 2nd to 1st among dog shampoo brands worldwide.
  • Across the 11 months ending August 2026, Burt's Bees fell from 1st to 2nd among dog shampoo brands worldwide.
  • Across the 11 months ending August 2026, Vet's Best, Pet Head and Earthbath held steady: their estimated Share of Search among dog shampoo brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dog shampoo brands worldwide in August 2026?

  1. In August 2026, Wahl gained estimated Share of Search among dog shampoo brands worldwide, from 48.5% to 49.7%.

  2. In August 2026, Burt's Bees lost estimated Share of Search among dog shampoo brands worldwide, from 44.3% to 43.2%.

  3. Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Earthbath worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How the Brand Demand Index is measured

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