Brandwave

How popular isBurt's Bees in search?

In August 2026, there were an estimated 110K branded searches for Burt's Bees worldwide which is down 33.3% over the last 11 months. Burt's Bees holds 43.2% estimated Share of Search among dog shampoo brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wahl49.7%
  2. Burt's Bees43.2%
  3. TropiClean3.2%
  4. Vet's Best1.7%
  5. Pet Head1.4%
  6. Earthbath0.75%
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Which dog shampoo brands compete with Burt's Bees?

Burt's Bees against dog shampoo brands worldwide, by month

Share of Search by month for Wahl, Burt's Bees, TropiClean. The figures are in the table below the chart.

View monthly share of search table
MonthWahlBurt's BeesTropiCleanVet's BestPet HeadEarthbath
Oct 202543.3%51.4%2.1%1.4%1.1%0.75%
Nov 202536.8%59.4%1.6%0.87%0.87%0.46%
Dec 202543.2%52.5%1.7%0.94%0.94%0.76%
Jan 202644.6%49.5%2.4%1.3%1.3%0.87%
Feb 202647.3%47.2%2.3%1.3%1.3%0.66%
Mar 202645.9%47.8%2.9%1.6%1.3%0.67%
Apr 202644%49.3%3%1.6%1.3%0.88%
May 202644.7%48.8%2.9%1.6%1.3%0.69%
Jun 202653.4%38.8%3.5%1.9%1.5%0.82%
Jul 202648.5%44.3%3.3%1.8%1.4%0.76%
Aug 202649.7%43.2%3.2%1.7%1.4%0.75%
Sep 2026——————

  1. 1.Wahl

    49.7%

    Held 1st. 126K estimated branded searches, +5% vs prior month. Share +1.2 points.

  2. 2.Burt's Bees

    43.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.TropiClean

    3.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Vet's Best

    1.7%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Pet Head

    1.4%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Earthbath

    0.75%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Burt's Bees and its closest rivals

How has branded search demand for Burt's Bees changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Burt's Bees worldwide fell from 165K to 110K.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide decreased from 51.4% to 43.2%.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide peaked at 59.4% in November 2025 and was lowest at 38.8% in June 2026.
  • Across the 11 months ending August 2026, Burt's Bees fell from 1st to 2nd among dog shampoo brands worldwide.

How did search popularity change for dog shampoo brands worldwide in August 2026?

  1. In August 2026, Wahl gained estimated Share of Search among dog shampoo brands worldwide, from 48.5% to 49.7%.

  2. In August 2026, Burt's Bees lost estimated Share of Search among dog shampoo brands worldwide, from 44.3% to 43.2%.

  3. Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Earthbath worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Burt's Bees compete?

Burt's Bees is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lip balm brands3rd of 55.9%Show ranking
Hand cream4th of 66.6%Show ranking
Dog shampoo brands2nd of 643.2%Shown above

How is Burt's Bees measured?

Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burts bees

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How the Brand Demand Index is measured

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