Burt's Bees vs Wahl:Which is more popular by branded search?
In August 2026, Wahl had more branded searches than Burt's Bees among dog shampoo brands worldwide. Wahl was estimated to have 126K branded searches compared to Burt's Bees’ 110K, and held a 49.7% Share of Search versus Burt's Bees’ 43.2%. These are worldwide searches for English-language branded terms.
Follow Burt's Bees vs Wahl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Burt's Bees or Wahl?
Compare the dog shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wahl, Burt's Bees. The figures are in the table below the chart.
View monthly share of search table
| Month | Wahl | Burt's Bees | TropiClean | Vet's Best | Pet Head | Earthbath |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 51.4% | 2.1% | 1.4% | 1.1% | 0.75% |
| Nov 2025 | 36.8% | 59.4% | 1.6% | 0.87% | 0.87% | 0.46% |
| Dec 2025 | 43.2% | 52.5% | 1.7% | 0.94% | 0.94% | 0.76% |
| Jan 2026 | 44.6% | 49.5% | 2.4% | 1.3% | 1.3% | 0.87% |
| Feb 2026 | 47.3% | 47.2% | 2.3% | 1.3% | 1.3% | 0.66% |
| Mar 2026 | 45.9% | 47.8% | 2.9% | 1.6% | 1.3% | 0.67% |
| Apr 2026 | 44% | 49.3% | 3% | 1.6% | 1.3% | 0.88% |
| May 2026 | 44.7% | 48.8% | 2.9% | 1.6% | 1.3% | 0.69% |
| Jun 2026 | 53.4% | 38.8% | 3.5% | 1.9% | 1.5% | 0.82% |
| Jul 2026 | 48.5% | 44.3% | 3.3% | 1.8% | 1.4% | 0.76% |
| Aug 2026 | 49.7% | 43.2% | 3.2% | 1.7% | 1.4% | 0.75% |
| Sep 2026 | — | — | — | — | — | — |
How has the Burt's Bees and Wahl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Wahl took it in February 2026, Burt's Bees took it in March 2026, Wahl took it in June 2026.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide moved from 51.4% to 43.2%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Wahl’s estimated Share of Search among dog shampoo brands worldwide moved from 43.3% to 49.7%, and its estimated monthly branded searches moved from 139K to 126K.
How did search popularity change for dog shampoo brands worldwide in August 2026?
2 changes
In August 2026, Wahl gained estimated Share of Search among dog shampoo brands worldwide, from 48.5% to 49.7%.
In August 2026, Burt's Bees lost estimated Share of Search among dog shampoo brands worldwide, from 44.3% to 43.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Burt's Bees’ and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
1 branded search term
- burts bees
Wahl
6 branded search terms
- hair clipper wahl
- shaver wahl
- wahl clippers
- wahl com
- wahl hair clipper
- wahl shaver
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.