Brandwave

How popular isAquaphor?

In September 2026, people searched for Aquaphor by name about 845,000 times worldwide, about the same as the previous year. These searches made up 55.8% of all global lip care brand searches, placing Aquaphor first out of nine brands. When we asked both ChatGPT and Google AI Overviews about lip care brands, Aquaphor appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Aquaphor is the most searched of 9 competitors and the most recommended in AI answers.

  1. AquaphorShare of searches 55.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Burt's BeesShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ChapStickShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Summer FridaysShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BlistexShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aquaphor is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aquaphor1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. Summer Fridays4th
  5. Burt's Bees–
  6. ChapStick–
  7. Blistex–
  8. Carmex–
  9. Lanolips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aquaphor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Summer Fridays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burt's Bees0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blistex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lanolips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lip care brands compete with Aquaphor?

Aquaphor against lip care brands worldwide, by month

Share of searches by month for Aquaphor, Burt's Bees, ChapStick, Summer Fridays, Blistex, Carmex, Lanolips. The figures are in the table below the chart.

View monthly share of searches table
MonthAquaphorBurt's BeesChapStickSummer FridaysBlistexCarmexLanolipsLa Roche-PosayCeraVe
Oct 202548.2%9.8%9.7%14.4%6.4%7.9%2.9%0.47%0.26%
Nov 202544.9%11.2%9%16.5%6.1%7.4%4.1%0.54%0.24%
Dec 202544.8%9.1%9%16.5%7.4%7.4%4.9%0.54%0.3%
Jan 202649.7%8.3%10%10%8.2%8.2%4.5%0.74%0.33%
Feb 202650.6%8.4%10.1%10.1%6.8%8.3%4.6%0.61%0.5%
Mar 202651.5%8.5%10.3%10.3%6.9%8.4%3.1%0.62%0.34%
Apr 202654.3%9%8.9%8.9%7.3%7.3%3.3%0.65%0.36%
May 202655.1%9.1%9%9%6.1%7.4%3.3%0.66%0.29%
Jun 202659.1%6.6%9.7%7.9%6.5%6.5%2.9%0.58%0.26%
Jul 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Aug 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Sep 202655.8%9.3%9.2%9.2%6.1%6.1%3.4%0.67%0.37%

  1. 1.Aquaphor

    55.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Burt's Bees

    9.3%

    Moved from 4th to 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  3. 3.ChapStick

    9.2%

    Moved from 2nd to 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Summer Fridays

    9.2%

    Moved from 3rd to 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Blistex

    6.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Carmex

    6.1%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Lanolips

    3.4%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  8. 8.La Roche-Posay

    0.67%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.CeraVe

    0.37%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Aquaphor and its closest rivals

Every comparison with Aquaphor

13 comparisons

How has branded search demand for Aquaphor changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aquaphor worldwide held steady at 845K.
  • Across the 12 months ending September 2026, Aquaphor’s share of searches among lip care brands worldwide increased from 48.2% to 55.8%.
  • Across the 12 months ending September 2026, Aquaphor’s share of searches among lip care brands worldwide peaked at 59.1% in June 2026 and was lowest at 44.8% in December 2025.

How did search popularity change for lip care brands worldwide in September 2026?

6 changes

  1. In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.

  2. In September 2026, Lanolips gained share of searches among lip care brands worldwide, from 2.8% to 3.4%.

  3. In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%.

  4. ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026.

  5. Estimated monthly branded searches for CeraVe worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  6. Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are Aquaphor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aquaphor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aquaphor
  • aquaphor baby

How the Brand Demand Index is measured

Who owns Aquaphor?

Aquaphor is owned by Beiersdorf. Brandwave does not track any other brands owned by Beiersdorf.

Do you work for Aquaphor? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Aquaphor compete?

Aquaphor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby skincare brands2nd of 727.7%Show ranking
Lip care brands1st of 955.8%Shown above
Creator with pink hair and a pink jacket

Is Aquaphor your brand?

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