Aquaphor vs Carmex:Which is more popular?
In September 2026, Aquaphor had more branded searches than Carmex among lip care brands worldwide. Aquaphor had about 823,000 branded searches, while Carmex had 90,500. Aquaphor made up 55.8% of all lip care brand searches we track, and Carmex accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about lip care brands, Aquaphor appeared in four of the five answers and Carmex in none.
Who do people search for more?
Aquaphor, about 9 searches for every 1 for Carmex
Who does AI mention more?
Aquaphor, mentioned in 4 of 5 answers, Carmex in 0
Who does AI recommend more?
Aquaphor, the only one of the two named
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carmex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aquaphor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Summer Fridays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burt's Bees0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blistex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lanolips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy?”
Asked ChatGPT
“What are the best lip care brands?”
Asked ChatGPT
“What's the best lip care brand for dry lips?”
Searched Google, AI Overview
“hydrating lip treatment”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aquaphor or Carmex more popular in search?
This chart shows how often people search Google for Aquaphor and Carmex by name. Each line represents a brand's share of searches for all nine lip care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aquaphor, Carmex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aquaphor | Burt's Bees | ChapStick | Summer Fridays | Blistex | Carmex | Lanolips | La Roche-Posay | CeraVe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 9.8% | 9.7% | 14.4% | 6.4% | 7.9% | 2.9% | 0.47% | 0.26% |
| Nov 2025 | 44.9% | 11.2% | 9% | 16.5% | 6.1% | 7.4% | 4.1% | 0.54% | 0.24% |
| Dec 2025 | 44.8% | 9.1% | 9% | 16.5% | 7.4% | 7.4% | 4.9% | 0.54% | 0.3% |
| Jan 2026 | 49.7% | 8.3% | 10% | 10% | 8.2% | 8.2% | 4.5% | 0.74% | 0.33% |
| Feb 2026 | 50.6% | 8.4% | 10.1% | 10.1% | 6.8% | 8.3% | 4.6% | 0.61% | 0.5% |
| Mar 2026 | 51.5% | 8.5% | 10.3% | 10.3% | 6.9% | 8.4% | 3.1% | 0.62% | 0.34% |
| Apr 2026 | 54.3% | 9% | 8.9% | 8.9% | 7.3% | 7.3% | 3.3% | 0.65% | 0.36% |
| May 2026 | 55.1% | 9.1% | 9% | 9% | 6.1% | 7.4% | 3.3% | 0.66% | 0.29% |
| Jun 2026 | 59.1% | 6.6% | 9.7% | 7.9% | 6.5% | 6.5% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Aug 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Sep 2026 | 55.8% | 9.3% | 9.2% | 9.2% | 6.1% | 6.1% | 3.4% | 0.67% | 0.37% |
How has the Aquaphor and Carmex comparison changed over the last 12 months?
3 findings
- Aquaphor was ahead of Carmex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among lip care brands worldwide moved from 48.2% to 55.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Carmex’s share of searches among lip care brands worldwide moved from 7.9% to 6.1%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for lip care brands worldwide in September 2026?
2 changes
In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%.
Estimated monthly branded searches for Carmex worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Carmex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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