Aquaphor vs Childs Farm:Which is more popular?
In October 2026, Aquaphor had more branded searches than Childs Farm among baby skincare brands worldwide. Aquaphor had about 27,100 branded searches, while Childs Farm had 9,900. Aquaphor made up 4.9% of all baby skincare brand searches we track, and Childs Farm accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Aquaphor appeared in three of the five answers and Childs Farm in none.
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Childs Farm did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mustela3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aquaphor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weleda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy?”
Asked ChatGPT
“What are the best baby skincare brands?”
Asked ChatGPT
“What's the best baby skincare brand for sensitive skin?”
Searched Google, AI Overview
“baby eczema cream”
Searched Google, AI Overview
“baby skincare brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aquaphor or Childs Farm more popular in search?
This chart shows how often people search Google for Aquaphor and Childs Farm by name. Each line represents a brand's share of searches for all seven baby skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aquaphor, Childs Farm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mustela | Aveeno Baby | Aquaphor | Weleda | Childs Farm | Gaia Skin Naturals |
|---|---|---|---|---|---|---|
| Nov 2025 | 79% | 9.6% | 4.3% | 4.3% | 2.4% | 0.37% |
| Dec 2025 | 78.4% | 9.1% | 5% | 5% | 2.2% | 0.42% |
| Jan 2026 | 78.5% | 9.1% | 5% | 5% | 2.2% | 0.35% |
| Feb 2026 | 80.3% | 7.8% | 4.3% | 5.2% | 1.9% | 0.37% |
| Mar 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% |
| Apr 2026 | 79.2% | 9.1% | 4.1% | 5% | 2.2% | 0.35% |
| May 2026 | 78.8% | 9.3% | 4.2% | 5.1% | 2.3% | 0.3% |
| Jun 2026 | 79.6% | 9.2% | 4.1% | 5% | 1.8% | 0.3% |
| Jul 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.29% |
| Aug 2026 | 79.7% | 9.1% | 4.1% | 5% | 1.8% | 0.35% |
| Sep 2026 | 79.3% | 9.3% | 4.2% | 5.1% | 1.9% | 0.36% |
| Oct 2026 | 79% | 9% | 4.9% | 4.9% | 1.8% | 0.35% |
Aquaphor sells other things too, so only its searches that name this product count here, like “aquaphor baby”.
How has branded search for Aquaphor and Childs Farm changed worldwide over the last 12 months?
3 findings
- Aquaphor was ahead of Childs Farm in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending October 2026, Childs Farm’s share of searches among baby skincare brands worldwide moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for baby skincare brands worldwide in October 2026?
2 changes
In October 2026, Aquaphor overtook Weleda to rank 3rd among baby skincare brands worldwide, with 4.9% of the searches.
Estimated monthly branded searches for Childs Farm worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in October 2026.
How are Aquaphor’s and Childs Farm’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Childs Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aquaphor
1 branded search term
- aquaphor baby
Childs Farm
1 branded search term
- childs farm
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