Brandwave

How popular isSummer Fridays?

In September 2026, people searched for Summer Fridays by name about 135,000 times worldwide, a 45.1% decrease from the previous year. These searches made up 9.2% of all global lip care brand searches, placing Summer Fridays fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about lip care brands, Summer Fridays appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Summer Fridays is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. AquaphorShare of searches 55.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Burt's BeesShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ChapStickShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Summer FridaysShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BlistexShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Summer Fridays was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Summer Fridays is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aquaphor1st
  2. La Roche-Posay2nd
  3. CeraVe3rd
  4. Summer Fridays4th
  5. Burt's Bees–
  6. ChapStick–
  7. Blistex–
  8. Carmex–
  9. Lanolips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aquaphor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Summer Fridays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burt's Bees0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blistex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lanolips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lip care brands compete with Summer Fridays?

Summer Fridays against lip care brands worldwide, by month

Share of searches by month for Aquaphor, Burt's Bees, ChapStick, Summer Fridays, Blistex, Carmex, Lanolips. The figures are in the table below the chart.

View monthly share of searches table
MonthAquaphorBurt's BeesChapStickSummer FridaysBlistexCarmexLanolipsLa Roche-PosayCeraVe
Oct 202548.2%9.8%9.7%14.4%6.4%7.9%2.9%0.47%0.26%
Nov 202544.9%11.2%9%16.5%6.1%7.4%4.1%0.54%0.24%
Dec 202544.8%9.1%9%16.5%7.4%7.4%4.9%0.54%0.3%
Jan 202649.7%8.3%10%10%8.2%8.2%4.5%0.74%0.33%
Feb 202650.6%8.4%10.1%10.1%6.8%8.3%4.6%0.61%0.5%
Mar 202651.5%8.5%10.3%10.3%6.9%8.4%3.1%0.62%0.34%
Apr 202654.3%9%8.9%8.9%7.3%7.3%3.3%0.65%0.36%
May 202655.1%9.1%9%9%6.1%7.4%3.3%0.66%0.29%
Jun 202659.1%6.6%9.7%7.9%6.5%6.5%2.9%0.58%0.26%
Jul 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Aug 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Sep 202655.8%9.3%9.2%9.2%6.1%6.1%3.4%0.67%0.37%

  1. 1.Aquaphor

    55.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Burt's Bees

    9.3%

    Moved from 4th to 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  3. 3.ChapStick

    9.2%

    Moved from 2nd to 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Summer Fridays

    9.2%

    Moved from 3rd to 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Blistex

    6.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Carmex

    6.1%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Lanolips

    3.4%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  8. 8.La Roche-Posay

    0.67%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.CeraVe

    0.37%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Summer Fridays and its closest rivals

Every comparison with Summer Fridays

8 comparisons

How has branded search demand for Summer Fridays changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Summer Fridays worldwide fell from 246K to 135K.
  • Across the 12 months ending September 2026, Summer Fridays’ share of searches among lip care brands worldwide decreased from 14.4% to 9.2%.
  • Across the 12 months ending September 2026, Summer Fridays’ share of searches among lip care brands worldwide peaked at 16.5% in November 2025 and was lowest at 7.9% in June 2026.
  • Across the 12 months ending September 2026, Summer Fridays fell from 2nd to 4th among lip care brands worldwide.

How did search popularity change for lip care brands worldwide in September 2026?

6 changes

  1. In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.

  2. In September 2026, Lanolips gained share of searches among lip care brands worldwide, from 2.8% to 3.4%.

  3. In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%.

  4. ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026.

  5. Estimated monthly branded searches for CeraVe worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  6. Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are Summer Fridays’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Summer Fridays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • summer fridays lip balm

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How the Brand Demand Index is measured

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