Brandwave

SHEGLAM vs Summer Fridays:Which is more popular?

In October 2026, Summer Fridays had more branded searches than SHEGLAM among lip oil brands worldwide. Summer Fridays had about 33,100 branded searches, while SHEGLAM had 1,900. Summer Fridays made up 10.4% of all lip oil brand searches we track, and SHEGLAM accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about lip oil brands, neither SHEGLAM nor Summer Fridays appeared in any of the five answers.

Among lip oil brands worldwide in October 2026

Who do people search for more?

Summer Fridays, about 17 searches for every 1 for SHEGLAM

Summer Fridays 33.1K searchesSHEGLAM 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

SHEGLAM in 0 of 5Summer Fridays in 0 of 5

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither SHEGLAM nor Summer Fridays showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. SHEGLAM–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SHEGLAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is SHEGLAM or Summer Fridays more popular in search?

This chart shows how often people search Google for SHEGLAM and Summer Fridays by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

SHEGLAM and Summer Fridays among lip oil brands worldwide, by month

Share of searches by month for Summer Fridays, SHEGLAM. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

SHEGLAM sells other things too, so only its searches that name this product count here, like “sheglam lip oil”.

How has branded search for SHEGLAM and Summer Fridays changed worldwide over the last 12 months?

3 findings
  • Summer Fridays was ahead of SHEGLAM in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, SHEGLAM’s share of searches among lip oil brands worldwide moved from 0.45% to 0.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending October 2026, Summer Fridays’ share of searches among lip oil brands worldwide moved from 3.4% to 10.4%, and its estimated monthly branded searches moved from 18.1K to 33.1K.

How did search popularity change for lip oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%.

  2. In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide.

How are SHEGLAM’s and Summer Fridays’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SHEGLAM’s and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SHEGLAM

1 branded search term

  • sheglam lip oil

Summer Fridays

1 branded search term

  • summer fridays lip oil

How the Brand Demand Index is measured

Other head-to-heads among lip oil brands

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