ChapStick vs Summer Fridays:Which is more popular?
In September 2026, ChapStick and Summer Fridays were level in searches among lip care brands worldwide, with an estimated 135K branded searches each, at 9.2% of the total each. When we asked ChatGPT and Google AI Overviews about lip care brands, Summer Fridays appeared in two of the five answers and ChapStick in none.
Who do people search for more?
ChapStick and Summer Fridays are searched for about as often as each other.
Who does AI mention more?
Summer Fridays, mentioned in 2 of 5 answers, ChapStick in 0
Who does AI recommend more?
Summer Fridays, the only one of the two named
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Summer Fridays was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ChapStick did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aquaphor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Summer Fridays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burt's Bees0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blistex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lanolips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy?”
Asked ChatGPT
“What are the best lip care brands?”
Asked ChatGPT
“What's the best lip care brand for dry lips?”
Searched Google, AI Overview
“hydrating lip treatment”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ChapStick or Summer Fridays more popular in search?
This chart shows how often people search Google for ChapStick and Summer Fridays by name. Each line represents a brand's share of searches for all nine lip care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ChapStick, Summer Fridays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aquaphor | Burt's Bees | ChapStick | Summer Fridays | Blistex | Carmex | Lanolips | La Roche-Posay | CeraVe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 9.8% | 9.7% | 14.4% | 6.4% | 7.9% | 2.9% | 0.47% | 0.26% |
| Nov 2025 | 44.9% | 11.2% | 9% | 16.5% | 6.1% | 7.4% | 4.1% | 0.54% | 0.24% |
| Dec 2025 | 44.8% | 9.1% | 9% | 16.5% | 7.4% | 7.4% | 4.9% | 0.54% | 0.3% |
| Jan 2026 | 49.7% | 8.3% | 10% | 10% | 8.2% | 8.2% | 4.5% | 0.74% | 0.33% |
| Feb 2026 | 50.6% | 8.4% | 10.1% | 10.1% | 6.8% | 8.3% | 4.6% | 0.61% | 0.5% |
| Mar 2026 | 51.5% | 8.5% | 10.3% | 10.3% | 6.9% | 8.4% | 3.1% | 0.62% | 0.34% |
| Apr 2026 | 54.3% | 9% | 8.9% | 8.9% | 7.3% | 7.3% | 3.3% | 0.65% | 0.36% |
| May 2026 | 55.1% | 9.1% | 9% | 9% | 6.1% | 7.4% | 3.3% | 0.66% | 0.29% |
| Jun 2026 | 59.1% | 6.6% | 9.7% | 7.9% | 6.5% | 6.5% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Aug 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Sep 2026 | 55.8% | 9.3% | 9.2% | 9.2% | 6.1% | 6.1% | 3.4% | 0.67% | 0.37% |
How has the ChapStick and Summer Fridays comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ChapStick took it in June 2026.
- Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands worldwide moved from 9.7% to 9.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Summer Fridays’ share of searches among lip care brands worldwide moved from 14.4% to 9.2%, and its estimated monthly branded searches moved from 246K to 135K.
How did search popularity change for lip care brands worldwide in September 2026?
3 changes
In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.
ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026.
Estimated monthly branded searches for Summer Fridays worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ChapStick’s and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ChapStick
1 branded search term
- chapstick
Summer Fridays
1 branded search term
- summer fridays lip balm
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