Brandwave

How popular isCeraVe in search?

In September 2026, people searched for CeraVe by name about 1.9 million times worldwide, a 16.1% decrease from the previous year. These searches made up 0.37% of all global lip care brand searches, placing CeraVe ninth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Aquaphor55.8%
  2. Burt's Bees9.3%
  3. ChapStick9.2%
  4. Summer Fridays9.2%
  5. Blistex6.1%
  6. Carmex6.1%
  7. Lanolips3.4%
  8. La Roche-Posay0.67%
  9. CeraVe0.37%
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Which lip care brands compete with CeraVe?

CeraVe against lip care brands worldwide, by month

Share of searches by month for Aquaphor, Burt's Bees, ChapStick, Summer Fridays, Blistex, Carmex, Lanolips, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthAquaphorBurt's BeesChapStickSummer FridaysBlistexCarmexLanolipsLa Roche-PosayCeraVe
Oct 202548.2%9.8%9.7%14.4%6.4%7.9%2.9%0.47%0.26%
Nov 202544.9%11.2%9%16.5%6.1%7.4%4.1%0.54%0.24%
Dec 202544.8%9.1%9%16.5%7.4%7.4%4.9%0.54%0.3%
Jan 202649.7%8.3%10%10%8.2%8.2%4.5%0.74%0.33%
Feb 202650.6%8.4%10.1%10.1%6.8%8.3%4.6%0.61%0.5%
Mar 202651.5%8.5%10.3%10.3%6.9%8.4%3.1%0.62%0.34%
Apr 202654.3%9%8.9%8.9%7.3%7.3%3.3%0.65%0.36%
May 202655.1%9.1%9%9%6.1%7.4%3.3%0.66%0.29%
Jun 202659.1%6.6%9.7%7.9%6.5%6.5%2.9%0.58%0.26%
Jul 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Aug 202657.1%7.7%9.4%9.4%6.3%6.3%2.8%0.69%0.37%
Sep 202655.8%9.3%9.2%9.2%6.1%6.1%3.4%0.67%0.37%

  1. 1.Aquaphor

    55.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Burt's Bees

    9.3%

    Moved from 4th to 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  3. 3.ChapStick

    9.2%

    Moved from 2nd to 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Summer Fridays

    9.2%

    Moved from 3rd to 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Blistex

    6.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Carmex

    6.1%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Lanolips

    3.4%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  8. 8.La Roche-Posay

    0.67%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.CeraVe

    0.37%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

63 comparisons

How has branded search demand for CeraVe changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among lip care brands worldwide held steady, from 0.26% to 0.37%.

How did search popularity change for lip care brands worldwide in September 2026?

6 changes

  1. In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.

  2. In September 2026, Lanolips gained share of searches among lip care brands worldwide, from 2.8% to 3.4%.

  3. In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%.

  4. ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026.

  5. Estimated monthly branded searches for CeraVe worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  6. Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are CeraVe’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave lip balm
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave vitamin c
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2213.8%Show ranking
Face cleanser brands2nd of 1513.7%Show ranking
Moisturizer brands2nd of 1116.7%Show ranking
Body care brands3rd of 921.1%Show ranking
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
SPF brands2nd of 1024.5%Show ranking
Face wash brands2nd of 624.8%Show ranking
Body wash brands2nd of 626.3%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Bar soap brands2nd of 828.6%Show ranking
Acne treatments2nd of 633%Show ranking
Sensitive skin brands2nd of 630%Show ranking
Face moisturizer brands2nd of 530.8%Show ranking
Body wash and soap brands2nd of 934.9%Show ranking
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 644.4%Show ranking
Baby skincare brands1st of 749.2%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking
Lip care brands9th of 90.37%Shown above
Vitamin C serum brands3rd of 126.8%Show ranking
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