Brandwave

How popular isCeraVe in search?

In September 2026, there were an estimated 1.9M branded searches for CeraVe worldwide which is down 16.3% over the last 12 months. CeraVe holds 36.1% estimated Share of Search among tinted sunscreen brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CeraVe36.1%
  2. Cetaphil24%
  3. Clinique16.2%
  4. Bioderma13.2%
  5. Avène5.9%
  6. Drunk Elephant2.6%
  7. Bondi Sands1.8%
  8. COOLA0.14%
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Which tinted sunscreen brands compete with CeraVe?

CeraVe against tinted sunscreen brands worldwide, by month

Share of Search by month for CeraVe, Cetaphil, Clinique, Bioderma, Avène, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilCliniqueBiodermaAvèneDrunk ElephantBondi SandsCOOLA
Oct 202538.2%20.9%17.2%11.5%6.3%4.2%1.5%0.12%
Nov 202532.1%21.4%21.4%11.8%6.4%5.3%1.6%0.1%
Dec 202536.4%19.9%19.9%10.9%6%4.9%1.8%0.11%
Jan 202635.2%23.5%15.8%13%7.1%3.9%1.4%0.13%
Feb 202639.8%21.7%14.6%12%6.5%3.6%1.6%0.19%
Mar 202635.2%23.4%15.8%12.9%7.1%3.2%2.1%0.3%
Apr 202635%23.3%15.7%12.9%7%3.2%2.6%0.3%
May 202636.7%20.1%16.5%13.5%7.4%2.7%2.7%0.39%
Jun 202639.4%21.5%14.5%11.8%6.5%2.9%2.9%0.51%
Jul 202640%21.9%14.7%12%6.6%2.4%2%0.42%
Aug 202640%21.9%14.7%12%6.6%3%1.6%0.23%
Sep 202636.1%24%16.2%13.2%5.9%2.6%1.8%0.14%

  1. 1.CeraVe

    36.1%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -3.9 points.

  2. 2.Cetaphil

    24%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Clinique

    16.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Bioderma

    13.2%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Avène

    5.9%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  6. 6.Drunk Elephant

    2.6%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  7. 7.Bondi Sands

    1.8%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.COOLA

    0.14%

    Held 8th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among tinted sunscreen brands worldwide decreased from 38.2% to 36.1%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among tinted sunscreen brands worldwide peaked at 40% in August 2026 and was lowest at 32.1% in November 2025.

How did search popularity change for tinted sunscreen brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among tinted sunscreen brands worldwide, from 21.9% to 24%.

  2. In September 2026, Clinique gained estimated Share of Search among tinted sunscreen brands worldwide, from 14.7% to 16.2%.

  3. In September 2026, Bioderma gained estimated Share of Search among tinted sunscreen brands worldwide, from 12% to 13.2%.

  4. In September 2026, CeraVe lost estimated Share of Search among tinted sunscreen brands worldwide, from 40% to 36.1%.

  5. In September 2026, Avène lost estimated Share of Search among tinted sunscreen brands worldwide, from 6.6% to 5.9%.

  6. Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

Where does CeraVe compete?

CeraVe is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands2nd of 2013.2%Show ranking
Face cleanser brands2nd of 1414%Show ranking
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
Moisturiser brands2nd of 523.5%Show ranking
Everyday skincare brands2nd of 532.4%Show ranking
Face wash brands2nd of 525.7%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Acne treatments2nd of 633%Show ranking
SPF brands2nd of 629.7%Show ranking
Moisturizer brands1st of 830.5%Show ranking
Sensitive skin brands2nd of 531.2%Show ranking
Tinted sunscreen brands1st of 836.1%Shown above
Night cream brands1st of 345.1%Show ranking
Face moisturizer brands1st of 352.9%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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