Brandwave

How popular isCeraVe in search?

In September 2026, there were an estimated 1.9M branded searches for CeraVe worldwide which is down 16.3% over the last 12 months. CeraVe holds 29.9% estimated Share of Search among moisturizer brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil32.1%
  2. CeraVe29.9%
  3. Estée Lauder12.9%
  4. Clinique10.5%
  5. Kiehl's8.6%
  6. Dermalogica3.9%
  7. Drunk Elephant1.7%
  8. Bubble0.37%
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Which moisturizer brands compete with CeraVe?

CeraVe against moisturizer brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, Estée Lauder, Clinique, Kiehl's, Dermalogica. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202527.4%30.1%16.1%10.9%8.9%3.2%2.7%0.69%
Nov 202524.6%24.3%18.8%12.5%12.5%3.8%3.1%0.52%
Dec 202525.8%28.3%17.8%11.9%9.8%2.9%2.9%0.52%
Jan 202630.6%30.4%12.8%10.5%8.6%3.9%2.6%0.65%
Feb 202629.5%32.4%14.2%9.6%7.8%3.5%2.3%0.64%
Mar 202628.2%30.2%15.7%10.6%8.7%3.9%2.1%0.59%
Apr 202629.7%31.9%13.6%11.2%7.5%3.3%2.2%0.61%
May 202627.8%32.6%14.2%11.7%7.8%3.5%1.9%0.52%
Jun 202629.4%33.7%12.4%10.1%8.3%3.7%2%0.44%
Jul 202631.5%33.9%12.4%10.2%6.8%3%1.7%0.45%
Aug 202630.5%33.6%12%9.9%8.1%3.6%2%0.36%
Sep 202632.1%29.9%12.9%10.5%8.6%3.9%1.7%0.37%

  1. 1.Cetaphil

    32.1%

    Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1.5 points.

  2. 2.CeraVe

    29.9%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -3.6 points.

  3. 3.Estée Lauder

    12.9%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Clinique

    10.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Kiehl's

    8.6%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Dermalogica

    3.9%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Drunk Elephant

    1.7%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Bubble

    0.37%

    Held 8th. 23.6K estimated branded searches, -5.2% vs prior month. Share 0 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among moisturizer brands worldwide peaked at 33.9% in July 2026 and was lowest at 24.3% in November 2025.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among moisturizer brands worldwide.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe to become the leader among moisturizer brands worldwide, with 32.1% estimated Share of Search.

  2. In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 12% to 12.9%.

  3. In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 9.9% to 10.5%.

  4. In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 8.1% to 8.6%.

  5. In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 33.6% to 29.9%.

  6. Estimated monthly branded searches for Bubble worldwide fell 55% over 12 measured months, from 52.5K to 23.6K in September 2026.

Where does CeraVe compete?

CeraVe is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands2nd of 2013.7%Show ranking
Face cleanser brands2nd of 1414.4%Show ranking
Cleansers2nd of 623.2%Show ranking
Moisturiser brands2nd of 524.4%Show ranking
Face wash brands2nd of 526.2%Show ranking
Eye creams1st of 626.5%Show ranking
Pharmacy skincare brands2nd of 526.8%Show ranking
Moisturizer brands2nd of 829.9%Shown above
Sensitive skin brands2nd of 530%Show ranking
Tinted sunscreen brands2nd of 831.5%Show ranking
Acne treatments1st of 632%Show ranking
SPF brands1st of 632.1%Show ranking
Everyday skincare brands2nd of 532.4%Show ranking
Night cream brands2nd of 340%Show ranking
Face moisturizer brands2nd of 344.5%Show ranking
Tinted moisturizer brands1st of 465.7%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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