Brandwave

How popular isCeraVe in search?

In September 2026, there were an estimated 1.9M branded searches for CeraVe worldwide which is down 16.3% over the last 12 months. CeraVe holds 28.5% estimated Share of Search among pharmacy skincare brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil30.5%
  2. CeraVe28.5%
  3. La Roche-Posay27.3%
  4. Eucerin10%
  5. Avène3.7%
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Which pharmacy skincare brands compete with CeraVe?

CeraVe against pharmacy skincare brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, Eucerin, Avène. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayEucerinAvène
Oct 202529%31.9%25.5%9.4%4.2%
Nov 202529.2%28.9%27.4%10.1%4.5%
Dec 202528%30.6%28.9%8.7%3.9%
Jan 202629.7%29.5%27.8%8.4%4.6%
Feb 202627.4%30.1%29.6%8.9%4%
Mar 202625.8%27.7%32.4%9.7%4.4%
Apr 202625.8%27.8%32.4%9.7%4.3%
May 202624%28.1%33.4%10%4.5%
Jun 202626.4%30.2%30.2%9.1%4.1%
Jul 202627.7%29.8%29.7%8.9%4%
Aug 202627.5%30.2%29.5%8.9%4%
Sep 202630.5%28.5%27.3%10%3.7%

  1. 1.Cetaphil

    30.5%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3 points.

  2. 2.CeraVe

    28.5%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.7 points.

  3. 3.La Roche-Posay

    27.3%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.Eucerin

    10%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Avène

    3.7%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

How has branded search demand for CeraVe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands worldwide decreased from 31.9% to 28.5%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 31.9% in October 2025 and was lowest at 27.7% in March 2026.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among pharmacy skincare brands worldwide.

How did search popularity change for pharmacy skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among pharmacy skincare brands worldwide, with 30.5% estimated Share of Search.

  2. In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 8.9% to 10%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 29.5% to 27.3%.

  4. In September 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands worldwide, from 30.2% to 28.5%.

  5. Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does CeraVe compete?

CeraVe is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands2nd of 2013.7%Show ranking
Face cleanser brands2nd of 1414.4%Show ranking
Cleansers2nd of 623.1%Show ranking
Moisturiser brands2nd of 524.4%Show ranking
Face wash brands2nd of 526.2%Show ranking
Eye creams1st of 626.5%Show ranking
Pharmacy skincare brands2nd of 528.5%Shown above
Moisturizer brands2nd of 829.9%Show ranking
Sensitive skin brands2nd of 530%Show ranking
Acne treatments1st of 632%Show ranking
SPF brands1st of 632.1%Show ranking
Everyday skincare brands2nd of 532.4%Show ranking
Tinted sunscreen brands2nd of 833.9%Show ranking
Night cream brands2nd of 340%Show ranking
Face moisturizer brands2nd of 344.5%Show ranking
Tinted moisturizer brands1st of 459.5%Show ranking

How is CeraVe measured?

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cerave
  • cerave cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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