CeraVe vs Medik8:Which is more popular?
In October 2026, CeraVe had more branded searches than Medik8 among skincare brands worldwide. CeraVe had about 2 million branded searches, while Medik8 had 368,000. CeraVe made up 13% of all skincare brand searches we track, and Medik8 accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about skincare brands, CeraVe appeared in all five answers and Medik8 in none.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. Medik8 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd
The Ordinary3rd
Paula's Choice4th
Avène5th
Cetaphil6th
SkinCeuticals7th
COSRX8th
Neutrogena–- +5 more
Medik8–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Medik80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I buy?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What's the best skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare brands”
Searched Google, AI Overview
“skin care for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is CeraVe or Medik8 more popular in search?
This chart shows how often people search Google for CeraVe and Medik8 by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for CeraVe, Medik8. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | La Roche-Posay | CeraVe | The Ordinary | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | Avène | COSRX |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 12.7% | 11.9% | 12.6% | 11.2% | 5.4% | 4.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.1% | 2.4% | 2% | 2% |
| Dec 2025 | 13.2% | 13.6% | 14.5% | 9% | 6.6% | 4.1% | 6.1% | 3.3% | 5% | 5% | 2.7% | 2.9% | 1.8% | 1.8% | 2.2% |
| Jan 2026 | 14.3% | 13.4% | 14.2% | 8.8% | 6.6% | 4.9% | 4.9% | 4% | 4% | 4% | 2.7% | 2.8% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 13.9% | 15% | 15.5% | 8.2% | 6.9% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.2% | 2% | 2% | 2% |
| Mar 2026 | 12.8% | 16.1% | 13.9% | 8.8% | 6.9% | 4.8% | 4.8% | 3.9% | 3.9% | 3.2% | 3.2% | 2.9% | 2.2% | 2.2% | 2.2% |
| Apr 2026 | 12.9% | 16.2% | 13.9% | 10.5% | 6.8% | 4.9% | 4.9% | 4% | 3.3% | 2.7% | 2.7% | 3% | 2.2% | 2.2% | 2.2% |
| May 2026 | 11.7% | 17% | 14.5% | 9% | 7.2% | 5.1% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 3.1% | 1.9% | 2.3% | 2.3% |
| Jun 2026 | 12.8% | 15.2% | 15.4% | 9.7% | 6.7% | 5.6% | 4.6% | 3.7% | 3.7% | 2.5% | 3.1% | 2.8% | 2% | 2% | 2% |
| Jul 2026 | 13.8% | 15.3% | 15.3% | 9.7% | 6.6% | 4.6% | 4.6% | 3.8% | 3.1% | 3.1% | 3.1% | 2.8% | 2.5% | 2.1% | 2.1% |
| Aug 2026 | 13.7% | 14.7% | 15.1% | 9.3% | 7.7% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.2% | 2.4% | 2% | 2% |
| Sep 2026 | 14.1% | 13.2% | 14% | 10.2% | 6.7% | 4.8% | 4.8% | 4% | 4% | 3.2% | 3.2% | 2.9% | 2.6% | 1.8% | 2.2% |
| Oct 2026 | 17.7% | 14.4% | 13% | 9.2% | 6.3% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% | 2.6% | 2.4% | 1.9% | 1.9% |
How has branded search for CeraVe and Medik8 changed worldwide over the last 12 months?
3 findings
- CeraVe was ahead of Medik8 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, CeraVe’s share of searches among skincare brands worldwide moved from 12.6% to 13%, and its estimated monthly branded searches moved from 2.4M to 2M.
- Across the 12 months ending October 2026, Medik8’s share of searches among skincare brands worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for skincare brands worldwide in October 2026?
3 changes
In October 2026, La Roche-Posay overtook CeraVe to rank 2nd among skincare brands worldwide, with 14.4% of the searches.
In October 2026, CeraVe lost share of searches among skincare brands worldwide, from 14% to 13%.
Estimated monthly branded searches for Medik8 worldwide fell 18.2% over 12 measured months, from 450K to 368K in October 2026.
How are CeraVe’s and Medik8’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Medik8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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