Night cream brands:Which are searched most?
In September 2026, Cetaphil was the most searched among night cream brands worldwide, with an estimated 2M branded searches and 42.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Cetaphil42.8%
CeraVe40%Estée Lauder17.2%
Follow night cream brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the night cream brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, CeraVe, Estée Lauder. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | Estée Lauder |
|---|---|---|---|
| Oct 2025 | 37.2% | 40.9% | 21.9% |
| Nov 2025 | 36.3% | 35.9% | 27.8% |
| Dec 2025 | 35.9% | 39.3% | 24.8% |
| Jan 2026 | 41.4% | 41.2% | 17.3% |
| Feb 2026 | 38.8% | 42.6% | 18.6% |
| Mar 2026 | 38% | 40.8% | 21.2% |
| Apr 2026 | 39.5% | 42.5% | 18.1% |
| May 2026 | 37.3% | 43.7% | 19% |
| Jun 2026 | 39% | 44.7% | 16.4% |
| Jul 2026 | 40.5% | 43.6% | 16% |
| Aug 2026 | 40.1% | 44.1% | 15.8% |
| Sep 2026 | 42.8% | 40% | 17.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.8% | 2M | -2% | +2.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40% | 1.9M | -16.6% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.2% | 823K | 0% | +1.4 points |
1.
Cetaphil42.8%
Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +2.7 points.
2.
CeraVe40%
Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -4.1 points.
17.2%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among night cream brands worldwide?
3 brands
In September 2026, Cetaphil was the most searched among night cream brands worldwide, with an estimated 2M branded searches and 42.8% estimated Share of Search within this set. CeraVe is in 2nd place, 2.8 percentage points behind at 40% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cetaphil | 37.2% → 42.8% | 42.8%Sep 2026 | 35.9%Dec 2025 | 2nd → 1st |
| CeraVe | 40.9% → 40% | 44.7%Jun 2026 | 35.9%Nov 2025 | 1st → 2nd |
| Estée Lauder | 21.9% → 17.2% | 27.8%Nov 2025 | 15.8%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among night cream brands worldwide increased from 37.2% to 42.8%.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among night cream brands worldwide decreased from 40.9% to 40%.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among night cream brands worldwide decreased from 21.9% to 17.2%.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among night cream brands worldwide peaked at 42.8% in September 2026 and was lowest at 35.9% in December 2025.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among night cream brands worldwide peaked at 44.7% in June 2026 and was lowest at 35.9% in November 2025.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among night cream brands worldwide peaked at 27.8% in November 2025 and was lowest at 15.8% in August 2026.
- Across the 12 months ending September 2026, Cetaphil rose from 2nd to 1st among night cream brands worldwide.
- Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among night cream brands worldwide.
How did search popularity change for night cream brands worldwide in September 2026?
3 changes
In September 2026, Cetaphil overtook CeraVe to become the leader among night cream brands worldwide, with 42.8% estimated Share of Search.
In September 2026, Estée Lauder gained estimated Share of Search among night cream brands worldwide, from 15.8% to 17.2%.
In September 2026, CeraVe lost estimated Share of Search among night cream brands worldwide, from 44.1% to 40%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.