Brandwave

How popular isL'Oréal Paris?

In September 2026, people searched for L'Oréal Paris by name about 480,000 times worldwide, about the same as the previous year. These searches made up 0.44% of all global night cream brand searches, placing L'Oréal Paris fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about night cream brands, L'Oréal Paris did not appear in any of the answers.

Search and AI answers in September 2026

L'Oréal Paris is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. CeraVeShare of searches 44.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 29.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Estée LauderShare of searches 24.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. OlayShare of searches 0.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. L'Oréal ParisShare of searches 0.44%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Olay2nd
  3. Estée Lauder3rd
  4. RoC3rd
  5. Cetaphil–
  6. L'Oréal Paris–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

  • Asked ChatGPT

    “Which night cream brand should I buy?”

    1. 1CeraVe

  • Asked ChatGPT

    “What are the best night cream brands?”

    1. 1CeraVe
    2. 2Olay
    3. 3Estée Lauder

  • Asked ChatGPT

    “What's the best night cream brand for dry skin?”

    1. 1CeraVe

  • Searched Google, AI Overview

    “best night cream”

    1. 1CeraVe
    2. 2Olay
    3. 3RoC

  • Searched Google, AI Overview

    “night cream for dry skin”

    1. 1CeraVe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which night cream brands compete with L'Oréal Paris?

L'Oréal Paris against night cream brands worldwide, by month

Share of searches by month for CeraVe, Cetaphil, Estée Lauder, L'Oréal Paris. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayL'Oréal ParisRoC
Oct 202544.7%24.4%29.8%0.54%0.3%0.3%
Nov 202537.1%24.8%37.1%0.45%0.3%0.25%
Dec 202541.8%22.8%34.3%0.51%0.28%0.28%
Jan 202644.6%29.7%24.4%0.54%0.29%0.44%
Feb 202647.1%25.8%25.8%0.57%0.31%0.47%
Mar 202642.1%28.1%28.1%0.51%0.28%0.93%
Apr 202644.4%29.6%24.3%0.54%0.29%0.8%
May 202647%25.7%25.7%0.57%0.31%0.7%
Jun 202649.1%26.8%22.1%0.6%0.32%1.1%
Jul 202648.7%26.6%21.9%0.59%0.32%2%
Aug 202649.2%26.9%22.1%0.6%0.4%0.89%
Sep 202644.4%29.6%24.4%0.8%0.44%0.44%

  1. 1.CeraVe

    44.4%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.8 points.

  2. 2.Cetaphil

    29.6%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Estée Lauder

    24.4%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Olay

    0.8%

    Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  5. 5.L'Oréal Paris

    0.44%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.RoC

    0.44%

    Moved from 4th to 6th. 14.8K estimated branded searches, -55.3% vs prior month. Share -0.5 points.

Compare popularity between L'Oréal Paris and its closest rivals

Every comparison with L'Oréal Paris

22 comparisons

How has branded search demand for L'Oréal Paris changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for L'Oréal Paris worldwide held steady, from 461K to 480K.
  • Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among night cream brands worldwide held steady, from 0.3% to 0.44%.

How did search popularity change for night cream brands worldwide in September 2026?

6 changes

  1. In September 2026, Cetaphil gained share of searches among night cream brands worldwide, from 26.9% to 29.6%.

  2. In September 2026, Estée Lauder gained share of searches among night cream brands worldwide, from 22.1% to 24.4%.

  3. In September 2026, CeraVe lost share of searches among night cream brands worldwide, from 49.2% to 44.4%.

  4. In September 2026, L'Oréal Paris rose from 6th to 5th among night cream brands worldwide.

  5. In September 2026, Olay rose from 5th to 4th among night cream brands worldwide.

  6. In September 2026, RoC fell from 4th to 6th among night cream brands worldwide.

How are L'Oréal Paris’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using L'Oréal Paris’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • loralparis
  • loreal foundation
  • loreal night cream
  • loreal true match

Do you work for L'Oréal Paris? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does L'Oréal Paris compete?

L'Oréal Paris is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands10th of 283.3%Show ranking
Night cream brands5th of 60.44%Shown above
Foundation brands5th of 66.2%Show ranking
Conditioner brands4th of 813.6%Show ranking
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