Brandwave

How popular isL'Oréal Paris in search?

In September 2026, people searched for L'Oréal Paris by name about 480,000 times worldwide, about the same as the previous year. These searches made up 13.6% of all global conditioner brand searches, placing L'Oréal Paris fourth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Olaplex24.9%
  2. Garnier20.3%
  3. Herbal Essences13.6%
  4. L'Oréal Paris13.6%
  5. Redken13.6%
  6. Pantene11.1%
  7. OGX2.7%
  8. Aussie0.16%
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Which conditioner brands compete with L'Oréal Paris?

L'Oréal Paris against conditioner brands worldwide, by month

Share of searches by month for Olaplex, Garnier, Herbal Essences, L'Oréal Paris, Redken, Pantene, OGX. The figures are in the table below the chart.

View monthly share of searches table
MonthOlaplexGarnierHerbal EssencesL'Oréal ParisRedkenPanteneOGXAussie
Oct 202528.3%23.1%10.3%12.6%12.6%10.3%2.5%0.12%
Nov 202532.8%17.9%9.8%12%14.7%9.8%2.9%0.12%
Dec 202532.8%17.9%9.8%12%14.7%9.8%2.9%0.12%
Jan 202627.7%18.5%10.1%15.2%15.2%10.1%3%0.12%
Feb 202626%21.3%11.6%11.6%14.2%11.6%3.5%0.14%
Mar 202626.7%21.9%12%12%14.6%9.8%2.9%0.14%
Apr 202628.8%23.5%10.5%10.5%12.9%10.5%3.2%0.12%
May 202628.8%23.5%10.5%10.5%12.9%10.5%3.2%0.12%
Jun 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Jul 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Aug 202624.2%24.2%13.3%10.8%13.3%10.8%3.3%0.16%
Sep 202624.9%20.3%13.6%13.6%13.6%11.1%2.7%0.16%

  1. 1.Olaplex

    24.9%

    Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Garnier

    20.3%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Herbal Essences

    13.6%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.L'Oréal Paris

    13.6%

    Moved from 5th to 4th. 301K estimated branded searches, +22.4% vs prior month. Share +2.8 points.

  5. 5.Redken

    13.6%

    Moved from 4th to 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Pantene

    11.1%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.OGX

    2.7%

    Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Aussie

    0.16%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between L'Oréal Paris and its closest rivals

Every comparison with L'Oréal Paris

19 comparisons

How has branded search demand for L'Oréal Paris changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for L'Oréal Paris worldwide held steady, from 461K to 480K.
  • Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among conditioner brands worldwide increased from 12.6% to 13.6%.
  • Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among conditioner brands worldwide peaked at 15.2% in January 2026 and was lowest at 10.5% in April 2026.
  • Across the 12 months ending September 2026, L'Oréal Paris fell from 3rd to 4th among conditioner brands worldwide.

How did search popularity change for conditioner brands worldwide in September 2026?

6 changes

  1. In September 2026, Olaplex overtook Garnier to become the leader among conditioner brands worldwide, with 24.9% of the searches.

  2. In September 2026, L'Oréal Paris overtook Redken to rank 4th among conditioner brands worldwide, with 13.6% of the searches.

  3. In September 2026, Garnier lost share of searches among conditioner brands worldwide, from 24.2% to 20.3%.

  4. In September 2026, OGX lost share of searches among conditioner brands worldwide, from 3.3% to 2.7%.

  5. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How are L'Oréal Paris’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using L'Oréal Paris’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • loralparis
  • loreal foundation
  • loreal night cream
  • loreal true match

Do you work for L'Oréal Paris? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does L'Oréal Paris compete?

L'Oréal Paris is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands9th of 283.5%Show ranking
Night cream brands5th of 60.44%Show ranking
Foundation brands5th of 66.2%Show ranking
Conditioner brands4th of 813.6%Shown above
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