Brandwave

Hourglass vs L'Oréal Paris:Which is searched more?

Hourglass and L'Oréal Paris do not both have a measured month among makeup and cosmetics brands worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search among makeup and cosmetics brands worldwide in September 2026Which is more popular in search, Hourglass or L'Oréal Paris?
Hourglass—Not measured this month
vs
L'Oréal Paris4.2%301K searches

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Which is more popular in search, Hourglass or L'Oréal Paris?

Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hourglass and L'Oréal Paris among makeup and cosmetics brands worldwide, by month

Share of Search by month for L'Oréal Paris, Hourglass. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyEstée LauderMaybellineHuda BeautyRare BeautyFenty BeautyL'Oréal ParisBobbi BrownMakeup by MarioTarteColourPopRevlone.l.f. CosmeticsKylie CosmeticsToo FacedHourglass
Oct 202516%13%10.7%10.7%8.8%7.2%3.2%3.9%2.6%3.9%2.6%2.6%2.1%5.9%1.8%—
Nov 202520.8%11.3%6.2%25.4%7.6%5.1%1.9%2.8%2.8%2.8%1.9%1.5%1.2%2.3%2.8%—
Dec 202524.7%13.5%9%9%9%6.1%2.7%3.3%2.7%3.3%2.7%2.2%1.8%2.7%2.2%—
Jan 202616.2%10.8%8.9%13.2%8.9%5.9%4%4%2.7%3.2%3.2%2.7%1.8%7.3%2.2%—
Feb 202615.9%13%10.7%10.7%8.8%7.2%3.2%3.2%2.6%3.2%2.6%2.6%1.8%7.2%1.8%—
Mar 202618.5%15%10.1%8.3%8.3%6.8%3.7%3.7%3.7%3.7%3%2.5%2%3%2%—
Apr 202616.9%13.9%11.4%9.3%9.3%7.6%3.4%3.4%3.4%2.8%2.8%2.8%2.3%2.3%1.9%—
May 202615.9%13%10.7%8.8%7.2%5.9%3.2%3.2%3.2%8.8%2.6%2.6%2.6%4.8%2.1%—
Jun 202618.5%12.5%12.5%8.3%6.8%5.6%3.7%3.7%3%3.7%3%2.5%2.5%5.6%2%—
Jul 202620.8%11.4%11.4%9.3%9.3%6.3%3.4%3.4%2.8%3.4%3.4%2.8%2.3%2.3%1.9%—
Aug 202620.7%11.4%11.4%11.4%7.6%6.2%3.4%3.4%3.4%3.4%2.8%2.8%2.3%2.3%1.9%—
Sep 202621.1%11.6%11.6%9.5%7.7%6.3%4.2%3.5%3.5%3.5%2.8%2.8%2.3%2.3%1.9%—

How has the Hourglass and L'Oréal Paris comparison changed over the last 12 months?

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

  1. In September 2026, L'Oréal Paris overtook Bobbi Brown to rank 7th among makeup and cosmetics brands worldwide, with 4.2% estimated Share of Search.

Other head-to-heads among makeup and cosmetics brands

How each brand is measured

Brandwave collects information about searches that people make online using Hourglass’ and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hourglass

4 branded search terms

  • hourglass brush
  • hourglass concealer
  • hourglass cosmetic
  • hourglass palette

L'Oréal Paris

1 branded search term

  • loralparis

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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