How popular isL'Oréal Paris?
In September 2026, people searched for L'Oréal Paris by name about 480,000 times worldwide, about the same as the previous year. These searches made up 6.2% of all global foundation brand searches, placing L'Oréal Paris fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about foundation brands, L'Oréal Paris appeared in three of the five answers and was the third most recommended of the six.
L'Oréal Paris is the fifth most searched of 6 competitors and the third most recommended in AI answers.
Estée LauderShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MaybellineShare of searches 31.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Fenty BeautyShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
NARSShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
L'Oréal ParisShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top foundation brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. L'Oréal Paris is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NARS1st
- Estée Lauder2nd
- L'Oréal Paris3rd
- Maybelline4th
- Fenty Beauty5th
MAC6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Estée Lauder4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L'Oréal Paris3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenty Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about foundation brands
5 answers
Asked ChatGPT
“Which foundation brand should I buy?”
Asked ChatGPT
“What are the best foundation brands?”
Asked ChatGPT
“What's the best foundation brand for everyday makeup?”
Searched Google, AI Overview
“best foundation”
Searched Google, AI Overview
“full coverage foundation”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which foundation brands compete with L'Oréal Paris?
Share of searches by month for Estée Lauder, Maybelline, Fenty Beauty, NARS, L'Oréal Paris, MAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Estée Lauder | Maybelline | Fenty Beauty | NARS | L'Oréal Paris | MAC |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 28.6% | 19.2% | 10.5% | 4.2% | 2.6% |
| Nov 2025 | 39.4% | 21.6% | 17.7% | 14.5% | 3.2% | 3.6% |
| Dec 2025 | 38.8% | 25.9% | 17.4% | 11.6% | 3.5% | 2.8% |
| Jan 2026 | 33.7% | 27.8% | 18.6% | 12.4% | 5% | 2.5% |
| Feb 2026 | 34.5% | 28.4% | 19% | 10.4% | 5.1% | 2.6% |
| Mar 2026 | 38.3% | 25.9% | 17.3% | 11.6% | 4.6% | 2.3% |
| Apr 2026 | 34.5% | 28.4% | 19% | 10.4% | 5.1% | 2.6% |
| May 2026 | 34.9% | 28.7% | 15.7% | 12.9% | 5.2% | 2.6% |
| Jun 2026 | 33% | 33% | 14.7% | 12.1% | 4.8% | 2.4% |
| Jul 2026 | 31.8% | 31.8% | 17.4% | 11.6% | 5.2% | 2.3% |
| Aug 2026 | 31.6% | 31.6% | 17.3% | 11.6% | 5.2% | 2.8% |
| Sep 2026 | 31.2% | 31.2% | 17.1% | 11.4% | 6.2% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 823K | 0% | -0.4 points | |
| 2, held 2nd | 31.2% | 823K | 0% | -0.4 points | |
| 3, held 3rd | 17.1% | 450K | 0% | -0.2 points | |
| 4, held 4th | 11.4% | 301K | 0% | -0.1 points | |
| 5, held 5th | 6.2% | 165K | +22.3% | +1.1 points | |
| 6, held 6th | 2.8% | 74K | 0% | 0 points |
31.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.
31.2%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.
17.1%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
NARS11.4%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.2%
Held 5th. 165K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
6.
MAC2.8%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between L'Oréal Paris and its closest rivals
Every comparison with L'Oréal Paris
22 comparisons
- Charlotte Tilbury vs L'Oréal Paris
- Fenty Beauty vs L'Oréal Paris
- L'Oréal Paris vs Morphe
- L'Oréal Paris vs NARS
- L'Oréal Paris vs NYX Professional Makeup
- L'Oréal Paris vs Rare Beauty
- Garnier vs L'Oréal Paris
- Herbal Essences vs L'Oréal Paris
- L'Oréal Paris vs Olaplex
- L'Oréal Paris vs Redken
- Bobbi Brown vs L'Oréal Paris
- L'Oréal Paris vs Makeup by Mario
- L'Oréal Paris vs Pantene
- L'Oréal Paris vs Tarte
- ColourPop vs L'Oréal Paris
- L'Oréal Paris vs Revlon
- L'Oréal Paris vs OGX
- CeraVe vs L'Oréal Paris
- Cetaphil vs L'Oréal Paris
- L'Oréal Paris vs Olay
- L'Oréal Paris vs RoC
- Aussie vs L'Oréal Paris
How has branded search demand for L'Oréal Paris changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for L'Oréal Paris worldwide held steady, from 461K to 480K.
- Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among foundation brands worldwide increased from 4.2% to 6.2%.
- Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among foundation brands worldwide peaked at 6.2% in September 2026 and was lowest at 3.2% in November 2025.
How did search popularity change for foundation brands worldwide in September 2026?
6 changes
In September 2026, L'Oréal Paris gained share of searches among foundation brands worldwide, from 5.2% to 6.2%.
Estée Lauder’s share of searches among foundation brands worldwide has lost ground for 3 months in a row, from 33% to 31.2% in September 2026.
Maybelline’s share of searches among foundation brands worldwide has lost ground for 3 months in a row, from 33% to 31.2% in September 2026.
NARS’s share of searches among foundation brands worldwide has lost ground for 3 months in a row, from 12.1% to 11.4% in September 2026.
Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Estimated monthly branded searches for MAC worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are L'Oréal Paris’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using L'Oréal Paris’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- loralparis
- loreal foundation
- loreal night cream
- loreal true match
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Where does L'Oréal Paris compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 10th of 28 | 3.3% | Show ranking |
| Night cream brands | 5th of 6 | 0.44% | Show ranking |
| Foundation brands | 5th of 6 | 6.2% | Shown above |
| Conditioner brands | 4th of 8 | 13.6% | Show ranking |
Is L'Oréal Paris your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.