Conditioner brands:Which brands are most popular in search?
In August 2026, Garnier was the most searched among conditioner brands worldwide, with an estimated 550K branded searches and 46.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Garnier46.8%
Herbal Essences25.6%
Pantene20.9%OGX6.3%
Aussie0.31%
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Share of SearchLeaderboard
Compare the conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garnier, Herbal Essences, Pantene, OGX. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | Herbal Essences | Pantene | OGX | Aussie |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 22.3% | 22.3% | 5.5% | 0.26% |
| Nov 2025 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Dec 2025 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Jan 2026 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Feb 2026 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Mar 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Apr 2026 | 49.2% | 22% | 22% | 6.6% | 0.26% |
| May 2026 | 49.2% | 22% | 22% | 6.6% | 0.26% |
| Jun 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Jul 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Aug 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 550K | 0% | 0 points | |
| 2, held 2nd | 25.6% | 301K | 0% | 0 points | |
| 3, held 3rd | 20.9% | 246K | 0% | 0 points | |
| 4, held 4th | 6.3% | 74K | 0% | 0 points | |
| 5, held 5th | 0.31% | 3.6K | 0% | 0 points |
1.
Garnier46.8%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
25.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Pantene20.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
4.
6.3%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Aussie0.31%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Garnier vs Herbal Essences: compare search popularity
- Garnier vs Pantene: compare search popularity
- Herbal Essences vs Pantene: compare search popularity
- Compare any of these brands
Which brand is most popular in search among conditioner brands worldwide?
5 brands
In August 2026, Garnier was the most searched among conditioner brands worldwide, with an estimated 550K branded searches and 46.8% estimated Share of Search within this set. Herbal Essences is in 2nd place, 21.2 percentage points behind at 25.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Garnier | 49.8% → 46.8% | 49.8%Oct 2025 | 44.2%Nov 2025 | 1st |
| Herbal Essences | 22.3% → 25.6% | 25.6%Mar 2026 | 22%Apr 2026 | 2nd |
| Pantene | 22.3% → 20.9% | 24.1%Nov 2025 | 20.9%Mar 2026 | 3rd |
| OGX | 5.5% → 6.3% | 7.3%Nov 2025 | 5.5%Oct 2025 | 4th |
| Aussie | 0.26% → 0.31% | 0.31%Mar 2026 | 0.26%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among conditioner brands worldwide decreased from 49.8% to 46.8%.
- Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide increased from 22.3% to 25.6%.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide decreased from 22.3% to 20.9%.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide increased from 5.5% to 6.3%.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among conditioner brands worldwide peaked at 49.8% in October 2025 and was lowest at 44.2% in November 2025.
- Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide peaked at 25.6% in March 2026 and was lowest at 22% in April 2026.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide peaked at 24.1% in November 2025 and was lowest at 20.9% in March 2026.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide peaked at 7.3% in November 2025 and was lowest at 5.5% in October 2025.
- Across the 11 months ending August 2026, Aussie held steady: its estimated Share of Search among conditioner brands worldwide moved less than 0.5 percentage points.
How did search popularity change for conditioner brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
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