How popular isPantene in search?

In August 2026, there were an estimated 246K branded searches for Pantene worldwide which held steady over the last 11 months. Pantene holds 20.9% estimated Share of Search among conditioner brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which conditioner brands compete with Pantene?

Pantene against conditioner brands worldwide, by month

Month	Garnier	Herbal Essences	Pantene	OGX	Aussie
Oct 2025	49.8%	22.3%	22.3%	5.5%	0.26%
Nov 2025	44.2%	24.1%	24.1%	7.3%	0.28%
Dec 2025	44.2%	24.1%	24.1%	7.3%	0.28%
Jan 2026	44.2%	24.1%	24.1%	7.3%	0.28%
Feb 2026	44.2%	24.1%	24.1%	7.3%	0.28%
Mar 2026	46.8%	25.6%	20.9%	6.3%	0.31%
Apr 2026	49.2%	22%	22%	6.6%	0.26%
May 2026	49.2%	22%	22%	6.6%	0.26%
Jun 2026	46.8%	25.6%	20.9%	6.3%	0.31%
Jul 2026	46.8%	25.6%	20.9%	6.3%	0.31%
Aug 2026	46.8%	25.6%	20.9%	6.3%	0.31%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Garnier	46.8%	550K	0%
2, held 2nd	Herbal Essences	25.6%	301K	0%
3, held 3rd	Pantene Procter & Gamble	20.9%	246K	0%
4, held 4th	OGX	6.3%	74K	0%
5, held 5th	Aussie	0.31%	3.6K	0%

1.Garnier
46.8%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.Herbal Essences
25.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.Pantene
20.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
4.OGX
6.3%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.Aussie
0.31%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pantene and its closest rivals

How has branded search demand for Pantene changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Pantene worldwide held steady at 246K.
Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide decreased from 22.3% to 20.9%.
Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide peaked at 24.1% in November 2025 and was lowest at 20.9% in March 2026.

How did search popularity change for conditioner brands worldwide in August 2026?

3 changes

Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

Where does Pantene compete?

Pantene is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Conditioner brands	3rd of 5	20.9%	Shown above
Shampoo brands	3rd of 5	21%	Show ranking
Hair sprays	1st of 6	50%	Show ranking

How is Pantene measured?

Brandwave collects information about searches that people make online using Pantene’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term