Pantene vs Redken:Which is searched more?
In September 2026, Redken had more branded searches than Pantene among conditioner brands worldwide. Redken had about 301,000 branded searches, while Pantene had 246,000. Redken made up 13.6% of all conditioner brand searches we track, and Pantene accounted for 11.1%. These are worldwide searches for English-language branded terms.
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Is Pantene or Redken more popular in search?
Compare the conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Redken, Pantene. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olaplex | Garnier | Herbal Essences | L'Oréal Paris | Redken | Pantene | OGX | Aussie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.1% | 10.3% | 12.6% | 12.6% | 10.3% | 2.5% | 0.12% |
| Nov 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Dec 2025 | 32.8% | 17.9% | 9.8% | 12% | 14.7% | 9.8% | 2.9% | 0.12% |
| Jan 2026 | 27.7% | 18.5% | 10.1% | 15.2% | 15.2% | 10.1% | 3% | 0.12% |
| Feb 2026 | 26% | 21.3% | 11.6% | 11.6% | 14.2% | 11.6% | 3.5% | 0.14% |
| Mar 2026 | 26.7% | 21.9% | 12% | 12% | 14.6% | 9.8% | 2.9% | 0.14% |
| Apr 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| May 2026 | 28.8% | 23.5% | 10.5% | 10.5% | 12.9% | 10.5% | 3.2% | 0.12% |
| Jun 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Jul 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Aug 2026 | 24.2% | 24.2% | 13.3% | 10.8% | 13.3% | 10.8% | 3.3% | 0.16% |
| Sep 2026 | 24.9% | 20.3% | 13.6% | 13.6% | 13.6% | 11.1% | 2.7% | 0.16% |
How has the Pantene and Redken comparison changed over the last 12 months?
3 findings
- Redken was ahead of Pantene in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pantene’s share of searches among conditioner brands worldwide moved from 10.3% to 11.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Redken’s share of searches among conditioner brands worldwide moved from 12.6% to 13.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for conditioner brands worldwide in September 2026?
1 change
In September 2026, L'Oréal Paris overtook Redken to rank 4th among conditioner brands worldwide, with 13.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pantene’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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