Pantene vs VO5:Which is more popular by branded search?
In August 2026, Pantene had more branded searches than VO5 among hair sprays worldwide. Pantene was estimated to have 246K branded searches compared to VO5’s 14.8K, and held a 50% Share of Search versus VO5’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pantene or VO5?
Compare the hair sprays people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pantene, VO5. The figures are in the table below the chart.
View monthly share of search table
| Month | Pantene | TRESemmé | VO5 | Got2b | Schwarzkopf | Elnett |
|---|---|---|---|---|---|---|
| Oct 2025 | 51% | 41.7% | 2.5% | 1.4% | 2.1% | 1.4% |
| Nov 2025 | 50.9% | 41.6% | 3.1% | 1.4% | 1.7% | 1.4% |
| Dec 2025 | 50.9% | 41.6% | 3.1% | 1.4% | 1.7% | 1.4% |
| Jan 2026 | 50% | 40.9% | 4.5% | 1.6% | 1.6% | 1.3% |
| Feb 2026 | 54.4% | 36.5% | 4% | 1.8% | 2.2% | 1.2% |
| Mar 2026 | 49.8% | 40.7% | 3.7% | 2% | 2.5% | 1.3% |
| Apr 2026 | 50.1% | 40.9% | 3.7% | 2% | 2% | 1.3% |
| May 2026 | 50.4% | 41.2% | 3% | 2% | 2% | 1.4% |
| Jun 2026 | 50% | 40.9% | 3% | 2% | 2.5% | 1.6% |
| Jul 2026 | 49.7% | 40.6% | 3% | 2% | 3% | 1.6% |
| Aug 2026 | 50% | 40.9% | 3% | 2.5% | 2% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pantene and VO5 comparison changed over the last 12 months?
3 findings
- Pantene was ahead of VO5 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide moved from 51% to 50%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, VO5’s estimated Share of Search among hair sprays worldwide moved from 2.5% to 3%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for hair sprays worldwide in August 2026?
1 change
In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Pantene’s and VO5’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.